How to Make an Interactive Quiz: The Ultimate Guide

By Mirna Cacic January 27, 2025 Jan 27, 2025

Quizzes aren’t just fun—they’re a powerful marketing tool. They grab attention with interactive content and deliver personalized results, helping users learn about themselves, discover products, or solve problems. For businesses, quizzes are great for connecting with potential customers and generating leads. Best of all, you don’t need to be a tech expert to create one.

In this guide, we’ll explain how to create online interactive quizzes for three different scenarios. Looking for something specific? Jump right into the one you need:

• Interactive quiz for customer engagement
• Interactive quiz for lead generation
• Interactive quiz for product recommendations

What is an Interactive Quiz?

An interactive quiz is a type of online quiz that goes beyond the simple question-and-answer format. These quizzes can include multimedia elements like images, videos, GIFs, and emojis to create engaging interactive experiences that captivate users. They can also offer rewards, such as discounts for completing the quiz, and incorporate gamification features like timers or scoreboards to keep users entertained and invested. 

To create this quiz, you’ll need an interactive quiz maker like Opinion Stage. With tools like this, you can easily design a custom quiz that has advanced features. For example, Opinion Stage offers skip logic, which lets you adjust questions based on previous responses.  

Imagine a skincare quiz where users first select their skin type – dry, oily, or combined. Based on their answer, the quiz skips irrelevant questions and continues with ones tailored to the user’s specific needs. Say, if they choose “dry,” the quiz can further ask about hydration challenges. This makes the quiz feel more like a natural conversation and less like a formal or impersonal process.

Create an Interactive Quiz for Customer Engagement

An engaging quiz is a great way to connect with your audience. By asking fun or insightful questions, you can turn casual visitors into curious participants (and maybe even loyal customers).

How Does an Engagement Quiz Work?

An engagement quiz can be a trivia quiz, a personality quiz, or anything else that sparks curiosity and interaction. These quizzes present users with fun and thought-provoking questions tied to a topic relevant to your brand. The goal is to entertain and engage while guiding users toward meaningful actions, like exploring your products, signing up for a newsletter, or sharing the quiz. 

Speaking of engaging interactive quiz examples, Bloomsbury created a fun quiz to help visitors discover their Hogwarts best friend. This quiz taps into the global fascination with the wizarding world, making it appealing to fans. 

Use Questions to Engage Customers

The magic of a good engagement quiz lies in its questions, which should be crafted to pique your audience’s interest.

To make your quiz questions truly engaging, focus on topics that resonate with your audience. Tap into current trends and tie them creatively to your products or services. Use conversational language to make the quiz feel approachable, and don’t be afraid to add a touch of humor or creativity to make it stand out.

Another great example is the Harry Potter trivia challenge. The questions test knowledge about the Harry Potter books, characters, spells, and magical creatures – topics that resonate deeply with the fanbase. 

You can also create a trivia quiz with questions that feel personal and thought-provoking, keeping users intrigued and eager to see their results. To make it even more engaging, you can show the correct answer after each question, along with an explanation. This not only helps users learn something new but also keeps them invested throughout the quiz as they gain a deeper understanding of the topic.

Create Results That Redirect Customers

Here’s where quizzes truly shine for customer engagement—they can actively guide users to other areas of your website. For example, a Harry Potter quiz can direct users to explore related content, like additional quizzes, themed books, or merchandise.

Tip: Add social sharing buttons to your engagement quiz results. Users often share their results on social media because they find them fun, relatable, or worth showing off to friends. This helps expand your reach as more people discover your brand name through shared posts. 

Create an Interactive Quiz for Lead Generation

Lead generation quizzes, or so-called quiz lead magnets, combine engagement with strategic lead capture to help businesses connect with potential customers. These quizzes provide users with useful, personalized results and encourage them to take the next step – whether that’s signing up for more information or making a purchase. 

This approach engages visitors and makes it easier to qualify leads and follow up with personalized offers that match their preferences.

How Does a Lead Generation Quiz Work?

Lead generation quizzes group users based on their answers. By segmenting leads this way, businesses can further provide tailored content that resonates with each group. This helps to build trust and fosters stronger, meaningful relationships over time.

For example, a wellness brand can create a healthy habits quiz. Participants answer questions about their lifestyle and get results with actionable tips to improve their well-being. This is an opt-in quiz that prompts users to share their email addresses before seeing their results, enabling businesses to follow up with targeted email campaigns.

Use Questions to Segment & Qualify Your Leads

Since these quizzes segment your leads based on their answers, it’s important to use different question types to understand their needs or preferences.

For example, you can include multiple-choice, rating scale, or open-ended questions in a healthy habits quiz to gather insights about users’ daily routines, diet, and sleep patterns. This way, you can determine if they’re “health heroes” or “couch potatoes” and tailor your follow-up messages to match their goals.

Not sure where to start? Try using one of our ready-made lead-generation quiz templates. With the insights you gather, you’re not just collecting leads – you’re building a clear picture of who they are, so you can send personalized offers, recommendations, or content they’ll love.

Add a Lead Form Before the Results

Including a lead capture form before showing the results is a key way to make your lead generation quiz effective. This approach works because users have already invested the time to answer the questions and want to see their results. At this point, asking for their email or contact information feels less intrusive and helps you build your contact list for future follow-ups.

Tip: How to encourage sign-ups? Emphasize the value users will get, such as personalized advice, exclusive tips, or access to a special offer. Adding such incentives ensures you provide a rewarding user experience. 

Create an Interactive Quiz for Product Recommendations

Product recommendation quizzes help users find items they’re looking for. This creates a personalized shopping experience that makes customers happier and boosts your sales.

How Does a Product Recommendation Quiz Work?

A product recommendation quiz works by asking users a series of questions to better understand their needs and preferences. Based on their answers, the quiz suggests products that address their specific issues or match their desires.

For example, MAC Cosmetics created a skincare quiz that helps users find the most relevant products. The quiz asks personalized questions about customers’ skin types, concerns, and the results they plan to achieve. These questions help to tailor product recommendations that feel truly relevant.

Use questions to understand your customers’ needs

The key to creating a great product recommendation quiz is to focus on your customers’ personal needs and goals. By asking the right questions, you can provide tailored recommendations that resonate with them.

Dig deeper into your customers’ pain points (what they struggle with) and aspirations (what they hope to achieve). Use questions that guide users to express their goals and what they are seeking to improve.

Also, ask questions that reflect real-life situations your customers might encounter. For example, “What makeup look do you usually wear to work?”. These questions give valuable context for your product suggestions.

Feature different products in your quiz results

Once you’ve got a clear picture of what your customers are looking for, your quiz results should feature products that meet those needs. Like MAC Cosmetics, make sure to highlight a few different options so users can see what works best for them. 

This helps users feel confident about their choices as well as introduces them to other products they might not have considered.

Building Interactive Quizzes with AI

Opinion Stage, an interactive quiz builder, makes the process a breeze. Whatever type of quiz you’re aiming to create, you can easily generate it with its AI quiz maker.

1. Specify the input

First, decide on the type of quiz you want to create and choose a fun, relevant topic that will engage your audience.

Then, dive into the advanced settings – think about how many questions you want to include, how many different results you’d like to generate, and what tone you’d like the quiz to have. Once you’ve made all your choices, just hit the “Generate with AI” button, and let the magic happen!

2. Customize your quiz

After AI generates your quiz, it’s time to add your personal touch. You can easily tweak the questions and results to better match your goals and audience – whether it’s adjusting the wording, adding more details, or refining the flow with skip logic. 

The AI quiz maker will also generate a cover for your quiz. But if you prefer, you can upload your own image that better suits your quiz theme. 

3. Publish & share

Once your quiz is ready, it’s time to share it with the world. Opinion Stage makes it super easy to get your quiz out there. You can embed it on platforms like Shopify, Squarespace, Wix, and WordPress or simply share the link directly on social media. 

4. Track & improve

Even after your quiz goes live, there’s still room to improve. With Opinion Stage’s analytics, you can track its performance and see how it’s resonating with your audience. 

Identify what’s working, spot areas for improvement, and tweak your quiz to make it even more engaging.

Wrapping Up

Making an online interactive quiz isn’t just about asking questions. Remember, the key is making it personal, engaging, and relevant to your audience.

Whether you’re just starting or looking to improve an existing quiz, Opinion Stage makes the process simple and fun. So, get creative, test your quizzes, and watch how they boost interaction. Happy quizzing!