What is your Tech Maturity?

Ready to discover how mature your tech stack is? Our "What is Your Tech Maturity?" quiz will reveal if you're just starting out with the basics, scaling up your operations, optimizing like a pro, or disrupting the tech universe. Answer a few quick questions about your systems, data quality, reporting, processes, team alignment, lead management, and budget. We'll tell you where you sit on your tech maturity curve and how you can level up from there. Whether you're crawling, walking, running, or flying, this quiz is your ticket to unlocking the next level of tech awesomeness. Grab your cape (or coffee), and let’s get started!

How do your systems work together?

I have a few main systems but none talk to each other

I have a few key systems connected

Systems are connected but new tools require thought

All my systems are connected and I can easily plug in new tools

How is the quality of your data?

Data is messy and not trusted throughout the tech stack

Key data points are working in their systems but inconsistent across the tech stack

Key data points are working throughout the stack but there are some data concerns

Data is orchestrated as one single source of truth throughout the tech stack

What are you easily able to report on?

Vanity Metrics

Conversion Metrics

Campaign Performance Metrics

Full Funnel Pipeline Metrics

What are your processes like?

What process?

Processes exist but are inconsistent and/or undocumented

Processes are well documented and followed

Processes are ingrained and optimized

How are people within the organization aligned?

Everyone is operating to the beat of their own drum with personal KPIs

Teams are aligned with defined KPIs

Departments are aligned, tracking pipeline performance

The business is fully aligned tracking Profits & Loss

How is your lead management?

What lead management?

Minimal lead management exists that includes base line lifecycle, scoring and attribution data points

Robust lead management exists that incorporates complex relationship scenarios and multiple data points

Innovative lead management exists that includes intent and predictive data.

How large is your budget?

What budget? Success is limited.

Minimal budget that requires work to make some progress

Healthy budget that garners decent success

Big spender budget where success is easy to obtain

BUILD [CRAWL]

You're just getting started on your tech maturity, establishing beginning fundamentals and operations for your tech stack.

Limited data and data collection exist, systems can perform base operations and automations (like sending an email) and systems are housing key data points and minimal performance metrics, but they are operating in data silos.

Core projects here may include:

Manual auditing to ensure system and data are operating as intended
Establishing data governance policies, processes, and documentation (opt ins, key data fields, OOTB lead management)
Setting up core templates and processes
Creating segmented audience personas

**NOTE: If you find yourself here when you feel like your org has been higher on the curve before, don't worry. Sometimes turnover, budgets and data set you back on the curve. Start with the basics and you'll be surprised how quickly you can move forward. YOU GOT THIS!

SCALE [WALK]

You have core building blocks in place and are ready to exponentially grow. To scale, you must have strategy and good data to get you there.

Key data is shared between platforms, workflows, and automations are multi-step, lead management becomes more custom to the business, campaign performance metrics become available, key segments are now being utilized and system health begins to be monitored and addressed.

Core projects here may include:

Multi-touch attribution and complex scoring models beginning to include intent
Cloneable templates and processes dynamic to segmented audiences
Automated data auditing
Tailored audiences based on campaign interactions
Expand on strategy and data governance, processes and documentation

OPTIMIZE [RUN]

You've scaled your operations and now you are ready to optimize and refine what you have in motion. To optimize, you need to start looking at your tech stack holistically and align data and automation to behavior and performance.

A source of truth (usually your CRM) emerges and the data within your tech stack must follow suit. Integrations are two-way and fully documented. Automations are complex and driven by action and data updates. Campaigns fully support omnichannel tracking and gaps tracking pipeline performance diminish.

Core projects here may include:

Complex lead management to include ABM, Partners and intent data
Aligning campaign performance to ROI
Build robust dashboards tracking pipeline and revenue
Consider augmenting data to enrich GTM segments
Begin leveraging AI (for automation, intent data, and more)

DISRUPT [FLY]

Now that refinements are providing results, it's time to shift gears from reactive to proactive. To disrupt the space, you're going to need powerful tools, clean data, and robust automation to jump on what hasn't even happened yet.

An aggregate of data stored in a Data Lake or DMP becomes your source of truth. Data flows effortlessly throughout your tech stack.

Core projects here may include:

Establishing policies and processes that ensure each system in your tech stack can handle the data it is tracking and automating
Revenue forecasting and predictive modeling for pipeline
Resource allocation and capacity planning (people, ad spend, etc)
Setting up multiple pipelines for different products or Lines of Business (LOBs)
Automated scoring and refinements to scoring models based on intent and sales