How much should you charge for branding?
Not sure how much you should be charging for your branidng projects? Take this quiz to discover your ideal branding rate!
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How many years of experience do you have in branding design?
Less than 1 year
1–4 years
5+ years
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What does your portfolio look like?
A mix of personal projects, school work, or conceptual work
A solid collection of real client work with case studies
A refined niche portfolio with testimonials and proven business results
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How do you currently price your projects?
Hourly or low-cost fixed rates
Flat-rate pricing based on scope and experience
Value-based pricing aligned with client goals and impact
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How do most of your clients find you?
Word of mouth, small businesses in my network, or job boards
Referrals, social media, and inbound leads from my website
Clients seek me out as an expert and are willing to pay premium rates
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How confident are you in your branding process?
I’m still figuring it out and adjusting as I go
I have a clear process but still refining it
My process is seamless, and I could easily hand it off to another designer
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How many revisions do your projects typically have?
However many the client wants—I keep revising until they’re happy
I offer 2-3 revisions as part of the package and charge for extras
My process is built around minimal revisions, and I guide clients to trust my expertise through the One Concept Method
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How comfortable are you discussing pricing with potential clients?
I struggle with confidence and tend to undercharge
I feel comfortable setting fair rates but still hesitate to raise prices
I confidently price my work based on the value I provide
Newbie (0-1 year of experience) → $1,000 – $2,000
- If you’re just starting out—whether as a recent design graduate or a self-taught designer—you’re in the learning and building phase.
- Your main focus should be gaining experience, refining your design skills, and building a strong portfolio.
- At this stage, pricing is usually lower because you’re still proving your value and may not have the streamlined processes or confidence to charge higher rates.
- You might begin with hourly pricing and transition into flat rates per project as you gain experience.
- Projects may take longer as you develop your workflow, but the goal is to build credibility and gain client trust so you can gradually raise your rates.
Freelancer (established but still growing) → $3,000 – $6,000
- Once you’ve worked with real clients, built a solid portfolio, and gained confidence in your skills, you move into the freelancer phase.
- At this point, you should focus on getting specific about your niche and ideal clients, setting up efficient workflows, and refining your branding process.
- Pricing should move away from hourly rates and into flat-rate project pricing, meaning you charge based on deliverables rather than time spent.
- You can start experimenting with value-based pricing, where pricing is determined by the impact your work has on the client’s business.
- With established workflows and experience, you should be able to take on projects more efficiently, justify higher pricing, and bring in a steady flow of clients.
Creative Expert (highly experienced, niche-focused, authority in the industry) → $7,000+
- Once you’ve been in the game for a while, developed a refined portfolio, and built a reputation, you move into the creative expert phase.
- Clients are no longer just hiring you for a “logo” or a “website” — they’re paying for your expertise, problem-solving skills, and ability to drive results.
- You have a signature process, client testimonials, and industry recognition that allow you to charge premium prices.
- Pricing is often value-based, meaning you charge based on the impact of your work rather than a flat fee.
- At this level, you might be working with higher-end clients, agencies, or businesses that need a full branding transformation.
- Many experts also diversify their income streams, offering strategy sessions, courses, or templates to create additional revenue beyond client work.
