How Much do You Know About Digital Marketing?

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How Much do You Know About Digital Marketing?

Are you in digital marketing or looking to get into it? Take this assessment quiz to learn what you know and where you may need to improve.

What does digital marketing consist of?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies. From website to email marketing to all forms of online content - it's all digital marketing.

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Email Marketing

Pay Per Click (PPC)

All of the above

What is the goal of digital marketing?

Digital marketing lets you generate sales or attract leads while measuring the ROI (return on investment) of your marketing efforts.

To create brand awareness

To generate sales or attract leads

To create attractive websites

To create content for the users

What process can you use to optimize and measure repetitive online marketing tasks?

Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks. The three main areas of online marketing that you can automate are email marketing, social media, and landing pages.

Marketing automation

Growth hacking

Affiliate marketing

Remarketing

What is the first step to automating email marketing?

You'll want to segment your subscribers, based on where they came from and what they're looking for to make sure the emails they receive are relevant to their use case.

Segmentation

Set up autoresponders

Call to action

Set up referrals

What is A/B testing?

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. It's essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

Comparing two versions of a web page, email, or other marketing asset with just one varying element.

Comparing a web page, email, or other marketing asset that run during different time periods (ie. day of week and time of day).

Comparing several elements on a landing page to determine which will perform the best.

Comparing two email variations where the text is the same but the images differ.

Which of the following is NOT a marketing automation tool?

Marketing automation software is an important tool to help you deliver messages to your customers. Gainsight's software, by the way, focuses on customer success and user experience.

Hubspot

Constant Contact

Active Campaign

Gainsight

The best way to promote your company on social media is?

Users appreciate free and helpful information, which eventually make them loyal to the brand. So, sharing tips or educational content on social media would definitely get you the desired attention.

To advertise your brand, services and products

To collect as many contacts as possible

Provide lots of helpful and free information

Send invitation to potential clients to visit your website

How can you measure effectiveness of social media marketing?

Two rules here: focus on your goals and look for quantitative indications. In most cases, the ultimate goal is to drive traffic to your site, but likes and shares are also great indicators of interest and value.

Likes, shares, and traffic to website

Increased engagement on platforms such as Facebook and Twitter

Increased number of followers on platforms such as Facebook and Twitter

Increased time spent on social media platforms

What is search engine optimization?

On-page SEO is the practice of using targeted keywords to optimize individual web pages so that they rank higher and earn relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.

Inserting keywords into a website through programming

Evaluating each page of a website for design

The number of links added on the website

The number of search engine sites a website is submitted to

On average, organic search makes up what percent of traffic to a website?

Search accounts for more traffic than paid and social put together! So, if you work in digital marketing, you'll need to know at least the basics of SEO. We suggest starting with adding internal and external links.

33%

50%

25%

66%

You got {number correct}/{number of questions} correct answers

Well, You are a Newbie!

It seems you are just starting out. Your effort is commendable though.

No worries, there's a huge ocean of learning and you can do it. Focus on polishing up the basics and keep on advancing in this field. Remember, the sky's the limit!

You got {number correct}/{number of questions} correct answers

Awesome! You are Experienced!

Well done!

You definitely have an understanding of digital marketing fundamentals. However, to master this skill, you should work on putting this theory into practice in real user incidents. Aim for great results. Good luck!

You got {number correct}/{number of questions} correct answers

Whoa! You are a Neil Patel Level Expert!

That's some great score!

You have an excellent hold on all the nuances of digital marketing. People learn from you, but don't forget there is always room for improvement. Keep on learning and inspiring others. The digital world needs you!