There are a few simple steps you can follow to help improve voting engagement.
To improve voting engagement, it is useful first of all to have a metric to track it. The easiest way to track engagement on polls is by tracking the number of votes on the poll divided by the number of unique page views of the page on which the poll is displayed. So for example if 100 unique viewers saw the poll and 25 voted, the voting engagement is 25%.
Following is a list of things you can do to improve voting engagement on your poll:
- Use the Opinion Stage optimization dashboard to track and improve the voting engagement.
- Put the poll in a visible place on the page – if you locate the poll on the sidebar of the site or inside an article, it is better to have it over the fold, so people don’t have to scroll down to see that it’s there. Also – the larger the poll is in size, the more noticeable and engaging it will be.
- Allow users to vote anonymously – in some cases users don’t want to have their social profile associated with their vote, but do want to vote and influence the result.
- Show the poll result only after the vote – getting voters curious about the poll results is a great way to get them voting.
- Write a short question that is easily understood and offer a short list of answers that are well defined and don’t overlap, so that it’s easy to decide what to vote for.
- Select a question that voters are inclined to answer, for example you can expect people to vote more often on issues they want to influence (e.g. current public policy debate) or entities they want to support (e.g. sport players/teams), and expect them to vote less often on questions that may make them feel bad (e.g. how often do you get caught speeding).
- Select a poll theme that makes the poll noticeable – try to select a theme (or create your own) that fits in with your site’s UI, but also makes the poll stand out.
- Offer a voting incentive – for example by creating a raffle in which at the end of voting, one of the voters wins a prize.
- Avoid allowing voters to select more than one option – it takes more clicks to vote, and so polls that allow only one answer get higher voting engagement. When you can vote for more than one answer, voters need to first select the answers and then click the “vote” button, rather than just clicking one answer to vote.