Her leadership style is innovation. People follow her because she gets things done efficiently and beautifully. She inspires them to see things differently, and go where others will not. Her audience stays engaged because she’s full of surprises, all of which are useful and improve others’ lives in some way. She craves adventure and the call of nature.

She’s constantly seeking and forging freedom on her own terms. Her call is to her journey, a deep journey filled with self-exploration and expression in the forms she seeks to adhere to. In the Socialite Explorer’s most conscious expression, she knows she’s able to break through any cages trying to hold her back from her true calling. She sees the value in blending cultures, ideas, and opinions in order to change the world and root into new ways of living that honor Mother Earth.

KNOWING YOUR INNER EXPLORER: You love to explore new cultures and lands you’ve never been before. You long to make a difference by exploring different ways of doing things and sharing your solutions with others. You value freedom of expression above all else and will fight for others to have their freedom as well. You love documenting your adventures and experiences to teach others best practices.

MOTTO: “I have no limits in my adventurous life. I seek out new and fulfilling experiences. I am open-minded, authentic, and free.”

HOW TO ACTIVATE THE SOCIALITE EXPLORER IN YOUR BRAND: Travel often and share your journeys with others. Share your unconventional life through photos and posts that embrace your inner Explorer. Find new ways of doing the same old things each day in order to spark new ideas in others.

The Socialite Heroine’s leadership style is honor. She embodies winning against all odds. What she has seen and overcome gives her the strength to lead. People follow her because they trust her bravery and capacity to protect those in the face of the unknown. The Heroine is the warrioress, the champion, the victor.

She stands for the truth and fights for her passion, her tribe, and injustices. She maintains her boundaries with courage and grace while she protects her inner child. Her main focus is the innocent in their purest and most raw expressions. She will fight with all she has to keep the hope alive for those she seeks to protect.

KNOWING YOUR INNER HEROINE SOCIALITE: You’re always fighting for your brand’s message and vision. You can be seen as stubborn and unrelenting when it comes to what you believe in. You’re sure to share your thoughts and opinions on the current state of the world with your followers. You allow your audience to feel motivated and inspired to take action whenever they come to your pages or speak to you in person.

MOTTO: “I am powerful, awe-inspiring, and strong. I am motivated and, in turn, I motivate others. I can take on any challenge that comes my way.”

HOW TO ACTIVATE THE HEROINE SOCIALITE IN YOUR BRAND: Inspire others by sharing the challenges you’ve overcome and how they shaped you. Be direct and motivational in your branding voice. Get physical by either working out, playing sports, or getting out in nature where your true heroine can shine.

The Socialite Queen’s leadership style is commanding and at full center stage. She thrives off of owning her power. Her actions are selfless, yet she rules with an iron fist, able to take on momentous tasks for the sake of her constituents. The Socialite Queen’s vision is palpably clear.

She sees far into the future, which inspires other leaders to follow – but perhaps leaves her feeling misunderstood by those who cannot go as far into the unknown. She is a leader with a knack for knowing the actions to take that will be in the highest good for humanity and those she serves. The Queen lives in the present while creating a community filled with prosperity and success.

HOW TO ACTIVATE THE QUEEN SOCIALITE IN YOUR BRAND: You know the value of the finer things in life. Creating an abundant community is one of your main goals. Your followers and friends look to you as a role model. You’re the fierce leader of your friend group.

MOTTO: “I am in control of my destiny. I have the answers to all of my questions. I am a trendsetter and natural born leader.”Associate and partner with other “A-Listers” and those who heed the call to your mission.

KNOWING YOUR INNER QUEEN: Set high standards for yourself and others. Pamper yourself with a lifestyle fit for a Queen Socialite – as simple as bubble baths and the occasional blowout. Set yourself up as a role model for your followers by showing them your true self.

Her leadership style is chaos. People follow her because she tears down old beliefs and gives them the permission to be completely human, free from shame. She keeps her audience engaged through her non-linear and unpredictable nature. She is seen to the layperson as disobedient and unruly, but she knows better.

Her fire and passion for rebelling against the establishment and the “usual way” of doing things shows up in all areas of her life. She questions the status quo, wonders why things have to be the way they are, and in turn, she seeks change for the world by embodying a true revolutionary. The Rebel Socialite is shocking, disrupting, and nonconforming in every way she can be to incite an upheaval of “the norm” towards a better world.

KNOWING YOUR REBEL SOCIALITE: You stand up for causes you believe in through bold moves and nonconformity. You’re always questioning why things have to be the way they are and work to find a third solution to dual-sided issues. You’re not afraid to take risks and challenge the normal flow of everyday life. You believe in raising everyone up even if it means you have to step on a few toes to make your voice heard.

MOTTO: “I live by my own rules and expectations. I challenge others’ perceptions of me. I am not afraid to be honest, real, and truthful with everyone I meet.”

HOW TO ACTIVATE THE REBEL SOCIALITE IN YOUR BRAND: Speak up in against what you don’t agree with in a raw and candid way. Take calculated risks in your business. Do “unpopular” things for the sole reason you know it’ll work out the best for you and your brand.

Her leadership style is inclusivity. People follow her because they know they can trust her, that she genuinely cares about them and sees herself as a worthy equal. She consistently assists her tribe to become the fullest versions of themselves with encouragement and warmth.

She is down-to-earth with solid values and highly accepting of those around her. She doesn’t judge you or give you hell over decisions you’ve made, only giving you the advice and the shoulder you need to cry on. The Sister Socialite is easygoing, humble, and honest. She’s the person everyone wants in their family as the peacekeeper and the friend they didn’t know they needed.

KNOWING YOUR INNER SISTER SOCIALITE: You’ve been known as the “girl-next-door” by your friends thanks to your down-to-earth personality You’re honest with your friends when they come to you for advice You desire to hold a safe space for your friends, family, and followers when they come to you in times of need. You find it easy to make friends and see the good in others.

MOTTO: “I create a safe and secure space. I feel included, and allow others to feel included, too. I establish a welcoming environment.”

HOW TO ACTIVATE THE SISTER IN YOUR BRAND: Create real connections & friendships with your audience. Share “normal” parts of your life with your following. Create an open and fun community to grow within your brand. Use inviting, relatable language in your brand voice.