Best Free Survey Tools in 2025 

1. Opinion Stage

Opinion Stage is a free survey maker that enables you to create conversational and engaging surveys without coding. In addition to surveys, you can also use the tool to create fun quizzes, polls, and forms. 

To reduce survey fatigue and boost completion rates, Opinion Stage uses a one-question-at-a-time format and lets you add images and videos directly into questions and answer choices – making the experience more visual and interactive.

Opinion Stage also offers advanced personalization features, such as skip logic and answer piping, to help you build trust and stronger connections with your audience. For example, you can use the skip logic feature to show only the most relevant questions based on users’ responses. With answer piping, it’s easy to personalize the survey experience with their names and other details. 

Pros

✅ Make surveys interactive with images, videos, GIFs, & emojis

✅ One-question-at-a-time format helps reduce survey fatigue

✅ Personalize surveys with easy-to-use skip logic & answer piping features

✅ Mobile-friendly & loads fast on all network connections

✅ Free forever plan with unlimited surveys, unlimited questions, & access to the AI survey maker

✅ User-friendly, no-code interface

✅ 100+ templates for all use cases

✅ Custom CSS & white label options

✅ Multilingual surveys

✅ Built-in lead generation form that syncs with tools like Mailchimp

✅ Share surveys via email or social media, embed them on your website or run them from a dedicated landing page on the Opinion Stage site

✅ Real-time analytics with detailed performance & result reports you can export to CSV/XLS files for detailed analysis

⭐ Customer ratings 

G2: 4.8/5⭐ (100+ reviews)

Capterra: 4.9/5 ⭐ (20 reviews)

2. Google Forms

Google Forms is one of the free survey platforms for creating basic surveys with minimal branding. You can choose from multiple question types and add sections to highlight different segments in your survey. Google Forms can also validate responses to minimize discrepancies. Plus, you can get more out of your surveys by integrating your forms with other GSuite tools like Sheets and Docs. 

Pros

✅ Get real-time data for responses received for a survey

✅ Set up conditional logic to show questions based on responses

✅ Simple interface that’s easy to use

Cons

❌ Doesn’t let you apply a custom theme based on your brand

❌ No AI features to help with survey creation

❌ Template library is limited, with less than 20 templates available

⭐ Customer ratings 

G2: N/A 

Capterra: 4.7/5⭐ (11,000+ reviews)

3. Microsoft Forms

Microsoft Forms lets you create interactive surveys with custom themes and background images. It also includes branching capabilities, so you can personalize the experience by directing survey participants to relevant questions. With AI-powered recommendations, the tool suggests additional questions and answer choices to help you build a more engaging survey.

Pros

✅ Easy to use for beginners

✅ Use AI suggestions to improve your survey 

✅ Translate your survey to multiple languages 

Cons

❌ No custom CSS & you can’t remove the Microsoft logo

❌ Lacks native integrations with popular third-party tools – requires using Power Automate to connect with most external apps

❌Free to use with a Microsoft account, but you’ll need to pay for the full Microsoft 365 suite to access advanced features

⭐ Customer ratings 

G2: 4.4/5⭐ (360+ reviews)

Capterra: 4.5/5⭐ (275+ reviews)

4. SurveyMonkey

SurveyMonkey is an online survey platform that helps you create and distribute surveys in multiple languages. It offers customizable design options, including a brand kit and a shared library for themes, templates, and images. The platform also includes built-in text and statistical analysis tools to help interpret survey results and uncover insights.

Pros

✅ Click map questions allow you to collect feedback on specific parts of an image

✅ Crosstab reports help you to compare responses for multiple questions & answer choices

✅ Uses machine learning to scan results & remove poor-quality responses

Cons

❌ No built-in lead form; only available as a separate template

❌ Complex interface that may require some time to learn

❌ Reaching customer service isn’t always easy

⭐ Customer ratings 

G2: 4.4/5⭐ (22,800+ reviews)

Capterra: 4.6/5⭐ (10,300+ reviews)

5. SurveySensum

SurveySensum is one of the best free survey tools for creating customer experience surveys like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). It comes with built-in templates, white-labeling options, and advanced features like sentiment analysis and cross-tab reporting. The platform also offers implementation support and expert consultation services. 

Pros

✅ Visualize your data with real-time, customizable dashboards & reports

✅ Offers a real-time ticketing system

✅ Automates the process of text and sentiment analysis with AI-enabled text analytics software

Cons

❌ Limited integrations, though the team can build custom ones on request

❌ Free trial lasts only 30 days & requires a demo request to get started

❌ Paid plans include only 250 responses, which may be limiting for users running frequent or large-scale surveys

⭐ Customer ratings 

G2: 4.6/5 ⭐ (25+ reviews)

Capterra: 5/5 ⭐ (<5 reviews) 

6. Survicate

Survicate is AI-powered survey software that centralizes feedback from various sources and turns it into actionable insights. It allows you to gather user insights through email, website, in-product, and mobile app surveys. Thanks to its AI features, Survicate lets you create and launch surveys quickly by specifying the kind of data you need. 

Pros

✅ User-friendly, intuitive interface

✅ Comes with a wide range of native integrations with third-party tools

✅ AI Research Assistant provides insights based on real user feedback

Cons

❌ Starter Plan includes only 100 responses, with extra charges for additional responses that may not suit frequent survey use

❌Only two active surveys are allowed at a time

❌Platform can be a bit slow at times, especially when making quick edits

⭐ Customer ratings 

G2: 4.6/5 ⭐ (180 reviews)

Capterra: 4.6/5 ⭐ (90 reviews)

7. SurveySparrow 

SurveySparrow’s conversational interface lets you create chat-like surveys that make feedback feel more engaging. It includes features like offline surveys for collecting data without an internet connection and recurring surveys with automated reminders to encourage more responses. The platform also integrates with Slack, Mailchimp, and custom webhooks, making it easy to sync data with other tools.

Pros

✅ Mobile-first survey design that works on any device

✅ Create sub-accounts for different teams while keeping control under one main account

✅ Compare survey responses across different groups to spot trends & insights

Cons

❌ Interface has many options, which can feel overwhelming for beginners

❌ Skip logic & answer piping features are only available on paid plans

❌ Platform heavily encourages upgrades, which might feel a bit pushy to some users

⭐ Customer ratings 

G2: 4.4/5⭐ (2,000+ reviews)

Capterra: 4.4/5⭐ (110+ reviews)

8. Zonka Feedback

Zonka Feedback is a platform that collects customer feedback from all your channels and turns it into actionable insights. It allows you to gather customer insights through email, SMS, website, in-app, and kiosk surveys while connecting additional feedback sources such as reviews, NPS, and support interactions. All feedback is managed through the centralized Insights Dashboard, where it’s categorized and analyzed. 

Pros

✅ Easy-to-use interface 

✅ Wide range of native integrations, including CRM & help desk tools

✅ Real-time insights & feedback tracking

Cons

❌ No free plan available, only a 14-day free trial

❌ No custom CSS available

❌ Customer support can be limited at times, which may make resolving issues less efficient

⭐ Customer ratings 

G2: 4.6/5⭐ (75+ reviews)

Capterra: 4.8/5⭐ (65+ reviews)

9. Qualtrics

Qualtrics is a tool for monitoring and enhancing the customer experience. It allows you to design an effective survey with branching, API quotas, and email triggers. The tool also offers a unique feature called ExpertReview to provide design recommendations for improving response rates. Plus, once your survey results are in, you get detailed statistical and text analysis to extract relevant insights. 

Pros

✅ 50+ templates to get you started

✅ Multiple distribution channels, like text messages, email triggers, & URLs

✅ Geolocation targeting lets you focus surveys on specific locations

Cons

❌ Not beginner-friendly due to a steep learning curve

❌ Free plan limits you to only three active surveys at a time

❌ Limited data analysis tools make it difficult to extract & interpret survey results without external help

⭐ Customer ratings 

G2: 4.4/5⭐ (2,950+ reviews)

Capterra: 4.7/5⭐ (420 reviews)

10. QuestionPro

QuestionPro is a survey and research platform built for businesses, researchers, and enterprises. It includes tools for creating customer experience, employee engagement, and market research surveys – plus in-depth analytics and 24/7 customer support. Built for advanced research, it includes features like MaxDiff and conjoint analysis for deeper insights.

Pros

✅ 24/7 customer support

✅ Offers different types of questions such as drag & drop, star rating, & net promoter score

✅ Advanced enterprise features like improved security, advanced collaboration, & branded surveys

Cons

❌ Advanced interface might not be suitable for beginners

❌ AI survey creator is locked behind a paid plan, unlike some tools that offer it for free

❌ Surveys become inaccessible immediately after your license expires, with no email reminders beforehand

⭐ Customer ratings 

G2: 4.5/5⭐ (1,000+ reviews)

Capterra: 4.8/5⭐ (480+ reviews)

11. Zoho Survey

Zoho Survey is a tool that lets you create and share surveys for gathering Net Promoter Score (NPS), Customer Satisfaction (CSAT), business insights, HR data, lead generation, and more. You can use the platform for simple feedback forms or detailed research projects. There are options to collect responses via email or social media, analyze trends with built-in reports or Google Sheets, and even purchase responses based on your target audience.

Pros

✅ 30+ question types

✅ Download surveys & reports as PDFs

✅ Track surveys using Google Analytics, Google Tag Manager, & Facebook Pixel 

Cons

❌ Interface might require a learning curve

❌ No custom CSS

❌ Free plan allows you to create unlimited surveys, but you’re limited to three active surveys at a time

⭐ Customer ratings 

G2: 4.4/5⭐ (900+ reviews)

Capterra: 4.6/5⭐ (435+ reviews)

12. Centiment

Centiment is one of the best free survey tools for panel research, allowing you to create surveys for a targeted group of respondents. The tool offers advanced features, like input validation, to ensure responses align with your expectations. You can share a survey with your own audience or access millions of targeted respondents by purchasing responses through Centiment’s built-in Audience Panel.

Pros

✅ Options to add images & videos to your surveys

✅ Import editor lets you bulk upload survey questions from documents like Word or Google Docs

✅ Upload your own contacts to share surveys with your chosen audience

Cons

❌ Platform has a learning curve, which might make it harder to get started quickly

❌ Capped at 2,500 responses/month on the top plan – less than many competing survey platforms

❌ Doesn’t offer detailed analytics on user interaction and behavior for a survey

⭐ Customer ratings 

G2: 4.9/5⭐ (120+ reviews)

Capterra: 5/5⭐ (<5 reviews)

13. SurveyKing

SurveyKing is an easy-to-use platform for research projects, employee feedback, or simple survey form creation. It offers advanced question types and a flexible builder that lets you import questions directly from a Word document. SurveyKing also includes various themes and design options, along with skip and display logic.

Pros

✅ Supports multiple question types

✅ Great reporting features with the ability to share reports

✅ Skip & display logic

Cons

❌ No advanced logic, such as answer piping

❌ Doesn’t include statistical significance testing for comparing survey results

❌ Interface has a slight learning curve

⭐ Customer ratings 

G2: 4/5⭐ (<5 reviews)

Capterra: N/A

14. Formaloo

Formaloo is a no-code platform that supports market research, while also serving marketers and HR teams looking to gather feedback, engage audiences, or run internal surveys. It features a drag-and-drop editor with customization options like skip logic and answer piping to personalize user experiences. The platform also offers real-time analytics and customizable dashboards with interactive charts, tables, and Kanban boards for managing responses.

Pros

✅ AI-powered form builder that suggests layouts & logic for faster setup

✅ White-labeling with branding controls like custom domains & fonts

✅ Set up a team workspace with multiple roles & permissions to work collaboratively

Cons

❌ Some users may find it difficult to customize survey layouts beyond the preset options

❌ Complex logic setup that may not be intuitive for beginners

❌ Surveys may take longer to load when they have a lot of elements

⭐ Customer ratings 

G2: 4.6/5⭐ (150+ reviews)

Capterra: 4.7/5⭐ (190+ reviews)

15. SurveyPlanet

SurveyPlanet is a user-friendly free survey creator with a clean, simple interface that makes creating surveys easy. It offers custom themes, question branching, and an AI-powered survey generator to help you get started quickly. The platform also includes support for multiple languages and a library of pre-written questions.

Pros

✅ Pre-written questions & customizable templates to help you build surveys faster

✅ Surveys are optimized for mobile phones, tablets, & desktop computers

✅ Add images to questions to help explain topics & make surveys more engaging

Cons 

❌ Interface can feel slow at times

❌ AI survey maker is only available with the paid plan

❌ Survey only allows email collection at the start, which may reduce completion rates & limit lead generation

⭐ Customer ratings 

G2: 4.1/5⭐ (25 reviews)

Capterra: 4.7/5⭐ (30+ reviews)

16. Jotform

Jotform is a survey builder that makes it easy to create, customize, and share surveys with your audience. It features a drag-and-drop editor, AI-generated questions, and a library of templates to help you get started quickly. You can create one-page, standard surveys or conversational multipage surveys. 

Pros

✅ Drag & drop survey builder that’s great for beginners

✅ Conditional questions personalize the survey experience by showing only what’s relevant – leading to higher engagement & better response rates

✅ 24/7 customer support

❌ Free plan not only limits submissions but also restricts survey views, which can be frustrating for users trying to reach a wider audience

❌ Free plan is limited to 5 forms/surveys per month

❌ Advanced features require a learning curve

⭐ Customer ratings 

G2: 4.7/5⭐ (3,450+ reviews)

Capterra: 4.7/5⭐ (2,400+ reviews)