You're Facebook!

You've been using social media since day one, and all of your real-life friends are envious of your friend list. Because you are aware of what attracts people's attention—being their most authentic selves—your posts have remained interesting even after the "death" of organic reach. You're worried about internet privacy and bots, but that's okay since you pay attention to the smallest details and keep up with Facebook's community guidelines. You probably have a service-based business or a company that likes to stay connected to its audience.

Target Audience:

Gex X (over 35)

Content Approach:
Without a doubt, Facebook is the biggest and most used social media site on the planet. The main focus of Facebook is conversation starters. The most interesting content may also be the most divisive, making it more likely to gain traction online. To draw viewers, concentrate on creating content with brief videos and provocative headings. For Facebook groups, interactive material and group interactions are key; think about using live broadcasts and polls to pique interest in your content.

You're Instagram!

You're a pro at taking selfies. Your conversations are open and honest. Being a storyteller at heart, you freely reveal your behind-the-scenes experiences. You ensure that everyone around you looks their best while you are shining, and you are a talented photographer. You probably run a lifestyle, e-commerce, or otherwise visuals-heavy business.

Target Audience:

Gen Y (Millenials, 26 – 41)

Content Approach:

On Instagram, diversity with consistency is king. Beautiful photography, astute trend usage, and videos shot in the selfie style that speak directly to your audience can all attract new subscribers to your channel. To keep users interested and the algorithm happy, keep them there with a consistent theme and regular content.

You're LinkedIn!

You look terrific in a suit, but you're also career-focused. You have a ton of credentials, and your coworkers and friends trust you to get the job done. Your network of contacts is unmatched, and you always consider how resources and projects will affect the bottom line.

Target Audience:

Millennials and GenX (26-50 y.o.); Men; B2B

Content Approach:

Among the social networking platforms available today, LinkedIn has solidified its position as a leading source for employment openings, brand connections, and career growth. LinkedIn posts with graphics receive twice as much interaction as posts with only text. Every post you write is practically a billboard for your company, so make sure it's clear, consistent, and catered to your audience's demands. You should also feel free to include some eye-catching graphics to help draw readers into your world.

You're Twitter!

You don't hesitate to express to people your views on current political, social, and economic topics. Even at the risk of being disliked, you always add your two cents at meetings. You're a news junkie, and you always seem to be much more informed than your friends and coworkers. You are also great at summing up your point in a few words that make an impactful statement.

Target Audience:

Boomers, GenX, GenY (26-60 y.o.)

Content Approach:

Twitter has grown in popularity as a channel for conveying breaking news, consuming bite-sized content, and interacting in real-time with your audience. When introducing new users to your brand, videos and photos stand out the most. However, if you're keeping up with trending subjects and can catch the zeitgeist in time, a well-timed or particularly funny tweet might work wonders. Try out different content formats, such as informative videos, polls, and discussion threads.

You're TikTok!

You're probably a trendsetter and the life of the party. Whether you like to be entertained or do the entertaining, TikTok is your jam. Expressing yourself through video, rather than photos or words, gives you the greatest satisfaction. You are likely to run a business related to the entertainment industry or consider yourself an influencer.

Target Audience:

GenY, GenZ (10-40 y.o.); Females

Content Approach:

Combine the key components of your brand or message into bite-sized chunks that may be spiced up with musical, funny, or educational elements to engage viewers and keep them hooked. TikTok only supports short-form video content, so until you can find your own platform-specific voice, it helps to keep up with the trends of what is most popular and engaging. Think of entertaining, enticing content that can be replicated based on the information your target audience needs to know.

You're YouTube!

You like to be in the spotlight and share your knowledge. YouTube is where you document your life. You're good with editing on computers and you are very photogenic. And since this platform is the second most popular search engine in the world, you can reach a large audience -- the world is your stage!

Target Audience:

All genders, ages 15 to 35

Content Approach:

This social media platform is essential if your company would profit from creating brand tutorials, educational content, product evaluations, or guest interviews. YouTube is a platform for only video content. The majority of viewers tune in for both entertainment and education.

You're Pinterest!

You are crafty and creative and want to share your creative ideas with the world. You are always searching for creative inspiration for DIY home projects, recipes, sewing patterns, travel plans, interior design, brand marketing, and everything in between. Pinterest is your oyster!

Target Audience:

Women, ages 18+

Content Approach:

The best results are typically achieved by polished images with concise language that directly communicates what the viewer will see if they click through, particularly if they align with common keywords and popular search terms. Your plan should include lists and quotes since these postings are the simplest to read and share. Use Pinterest if your audience is primarily made up of adult women and if your business has anything to do with décor, DIY, fashion, or lifestyle advice.