Are you a PPC expert?

Are you a PPC expert?

Are you in digital marketing or looking to get into it? Take this assessment quiz to learn what you know and where you may need to improve.

/10

What does "PPC" mean?

The term "PPC" is an acronym for Pay-Per Click. PPC was pioneered by goto.com in around 1996 but was soon adopted and dominated by Google.

Pay Per Conversion

Paid Placement Campaign

Pay-Per Click

Price Promotion Campaign

/10

What does the term "CTR" refer to?

CTR is a key KPI which refers to Click-Through-Rate

Conversion Tracking Rate

Click-Through Rate

Campaign To Return

Click-To-Return

/10

SEO and SEM are the same thing.

SEO = Search Engine Optimization.
SEM = Search Engine Marketing

SEO refers to optimization of a web page (online and offline) to be seen as quality and valuable content that a search engine sees fit to present to a searcher organically. Search engines find the best content and serve results to searchers who do not pay.

SEM is the the art of using a platform (ie: Google) for PPC and marketing purposes such as advertising, sponsored and promoted ads. Users pay to present their ads to potential prospects.

Yes

No

/10

The top 3 PPC platforms are:

Google dominates PPC with approximately 85% - 90% share. Bing is 2nd with approximately 7% - 9% share. Yahoo possesses approximately 2% - 3% of PPC market share.

Google, Amazon, Facebook

Google, baidu/Yandex (tie), Bing

Google, Meta (Facebook & Instagram), Amazon

Google, Bing, Yahoo

/10

What is considered to be an acceptable campaign click-through rate?

Somewhat controversial and driven by opinion, however, usually a click-through rate of 2.0% is seen as an average/successful performance rate.

Generally speaking, 2.0%.

1 click in 10 impressions: 1.0%

3.0% - 5.0%

10.0%+

/10

The most expensive search keyword on Google in 2023 is:

In the past, Insurance has typically been the most expensive keyword. However, as of May 15, 2023, the most expensive keywords on Google are:

Business Services - $58.64
Bail Bonds - $58.48
Casino - $55.48
Lawyer - $54.86
Asset Management - $49.41

Insurance

Business Services

Mortgages

Bail Bonds

/10

The Google algorithm is updated:

Usually we'd say 3 - 5 times per day. The top answer we found on Google was 500 - 600 times per year. The truth is, there is no factual data posted on this that solidifies EXACTLY how often the algorithm is updated.

Almost everyday; approximately 300 times per year.

Weekly on Wednesdays @ 3:59am EST. It's clockwork using 1st party data collected from queries.

Approximately 500 - 600 times/year.

No solid data; nobody really knows

/10

As long as you have a high budget, you can rank in the top spot in Google searches.

Google's key goal is to serve its users the highest quality and most relevant content to answer their question. That said, it's not all about the money.

Factors that play a large part in where your ad ranks are your landing page load speed, quality of content, coding, site security, search-to-content relations and so much more!

Yes, all you have to do is win the auction with a strong bid.

Yes, as long as you have a high TCPA.

Yes as long as you are using Smart Bidding and TTYL is turned on.

No. There are many factors that determine where you rank.

/10

Google has advanced abilities for 'Click-to-Call' conversions.

Google can definitely track phone calls, phone call conversions, and even has the capability to record click-to-call conversion phone calls and integrate with CRM webhooks.

Not yet. It will be released in July 2023.

Not anymore. The feature was released but not adopted.

The feature was removed when they changed "extensions" to "assets."

True. Google has options to track phone calls.

/10

What are the correct names for each platform?

HINT: There are 3

"Adwords, "bing," and "Facebook Ads" are still commonly used but the actual product platform names are now:

Google Ads
Microsoft Advertising
Meta Ads

Google - Google Adwords

Microsoft - bing Ads

Microsoft - MS-Ads

Microsoft - Microsoft Advertising

Google - Google Ads

Google - Google Ad Suite

Facebook - Facebook Ads

Facebook - Facebook Ad Manager

Facebook - Meta Ads

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You got {number correct}/{number of questions} correct answers

You are a PPC Rookie!

You get an A+ for effort!

It seems you are just starting out. It takes years to master the art of PPC campaigns. For now, it's safest to hire a pro to ensure you get the best results efficiently and quickly.

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You got {number correct}/{number of questions} correct answers

Awesome! You are PPC Proficient!

Well done, you "get it!" You definitely know your stuff and understand how PPC works. Until you master the art it's always best to hire a pro to utilize your spend efficiently and get results. The Apricot Agency can help.

Request a FREE Consultation

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You got {number correct}/{number of questions} correct answers

Whoa! You Got Skills!

Official Ranking:

7/10 - Experienced
8/10 - Accomplished
9/10 - Savvy
10/10 - Master

That's a great score! You definitely have experience and knowlege about running PPC campaigns. Hiring a pro is always the safest route to extend the reach of your budget, ensure campaigns are optimized and that you get the most conversions.

We can help. Contact us for a free consultation and evaluation of your Google campaigns!

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