/8

When someone lands on your website, what do you want their first thought to be?

A. “Okay wow - this person means business.”

B. “Wait… this is actually fun?”

C. “I trust them already.”

D. “This feels expensive (and intentional).”

E. “I feel safe here.”

F. “Ooo, this is creative.”

G. “I feel something - I don’t know why but I love it!”

H. “This person knows exactly what they’re doing.”

/8

Your brand energy in real life is best described as…

A. Confident, decisive, unapologetic

B. Playful, cheeky, slightly chaotic

C. Calm, organised, reassuring

D. Polished, composed, high standards

E. Warm, supportive, deeply caring

F. Expressive, imaginative, always ideating

G. Emotional, magnetic, story-led

H. Strategic, sharp, results-driven

/8

Pick the statement that feels uncomfortably accurate:

A. “I don’t need to prove myself - my work speaks.”

B. “If it’s boring, I physically cannot commit.”

C. “I just want things to make sense.”

D. “Details matter. A lot.”

E. “I care more than most people realise.”

F. “My ideas move faster than my execution.”

G. “My brand should make people feel SEEN.”

H. “I want my brand to actually convert.”

/8

Your biggest frustration with your current brand is…

A. It doesn’t reflect how powerful my work really is

B. My personality is missing

C. It feels a bit messy or unclear

D. It looks nice but lacks depth

E. I downplay myself too much

F. It feels creatively boxed in

G. It doesn’t capture my essence

H. It’s not pulling its weight sales-wise

/8

Your dream client experience would leave people feeling…

A. Empowered and ready to invest

B. Delighted and energised

C. Calm, supported, and confident

D. Like they chose quality

E. Seen, heard, and understood

F. Inspired and creatively expanded

G. Emotionally connected and loyal

H. Clear, confident, and ready to take action

/8

When it comes to content, you naturally lean toward…

A. Bold opinions and confident takes

B. Humour, personality, and off-script energy

C. Educational, structured content

D. Curated, refined visuals

E. Heartfelt, conversational messaging

F. Visual storytelling and ideas

G. Emotional narratives and meaning

H. Strategic content with a clear purpose

/8

Be honest, your website right now feels…

A. Too safe for how bold I am

B. Too serious for my actual vibe

C. Slightly scattered

D. Pretty but not persuasive

E. Gentle but not strong enough

F. Creative but chaotic

G. Flat compared to how I feel inside

H: Totally not converting

I: I don't have a website right now

/8

If your brand were a person, they’d be known for…

A. Owning the room

B. Making people laugh and lean in

C. Being reliable and smart

D. Effortless taste

E. Being deeply supportive

F. Big ideas

G. Emotional depth

H. Getting results

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🔥THE BOLD ICON

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Main-character energy. No apology tour. You’re not here to blend in and frankly, you never were. When your brand works, it’s confident, commanding, and impossible to ignore.

Your superpower: Authority. People trust you quickly and assume you know exactly what you’re doing (because you do).

Your brand blind spot: Overexplaining. If you have to convince people this hard, the brand isn’t doing its job.

Your design & messaging lane: Bold headlines that don’t ask for permission, strong contrast + confident typography, clear positioning and decisive CTAs, less fluff, more “Here’s how I help - let’s go!”

What you actually need: A website that hits as hard as your expertise does.

👉 CTA hook: “Turn your confidence into conversions.”

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🎉 THE PLAYFUL REBEL

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Fun, cheeky, and allergic to boring brands. Your personality is your secret sauce and when it’s missing from your brand, everything feels… off.

Your superpower: Memorability. People remember you because you feel different.

Your brand blind spot: Fun without structure. Vibes are great, but vibes alone don’t book clients.

Your design & messaging lane: Conversational copy with punch, unexpected details and playful moments, clear user flow beneath the fun, CTAs that sound like you (not a corporate robot).

What you actually need: A brand that lets you be fun and financially supported.

👉 CTA hook: “Keep the personality. Add the strategy.”

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🧠 THE CALM PROFESSIONAL

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Quietly competent. Deeply trusted. You’re the “thank god I hired them” person. Your brand should feel just as steady and capable as you are.

Your superpower: Trust. People feel safe choosing you, even if they can’t explain why.

Your brand blind spot: Playing it too safe. Professional doesn’t have to mean forgettable.

Your design & messaging lane: Clean layouts with strong hierarchy, clear explanations and expectations, subtle personality moments, calm confidence (not corporate beige).

What you actually need: A brand that balances credibility with presence.

👉 CTA hook: “Professional, but never boring.”

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✨ THE LUXE MINIMALIST

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Refined taste. High standards. Zero tolerance for clutter. You believe less noise = more impact, and your brand shines when everything is intentional.

Your superpower: Premium perception. You naturally attract quality-over-quantity clients.

Your brand blind spot: Minimal without guidance. Pretty alone won’t sell - clarity still matters.

Your design & messaging lane: White space that breathes, elevated typography, short, intentional copy, fewer words, stronger impact.

What you actually need: A website that feels luxurious and leads people somewhere.

👉 CTA hook: “Quiet luxury. Loud results.”

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🧡 THE WARM GUIDE

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Soft energy. Strong presence. People don’t just hire you - they trust you. Your brand is grounded in connection, care, and genuine support.

Your superpower: Emotional safety. Your audience feels seen, understood, and held.

Your brand blind spot: Downplaying your authority. You can be warm and wildly competent.

Your design & messaging lane: Empathetic, human copy, soft visuals with confident structure, client-focused language, reassuring CTAs that still ask for the sale.

What you actually need: A brand that reflects your heart and your expertise.

👉 CTA hook: “Soft doesn’t mean small.”

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🎨 THE VISIONARY CREATOR

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Ideas for days. Vision for miles. You see things others don’t, and your brand is meant to reflect that originality.

Your superpower: Creativity. Your ideas spark curiosity and inspiration effortlessly.

Your brand blind spot: Chaos. Without structure, people get lost, and lost people don’t convert.

Your design & messaging lane: Visual storytelling, creative layouts with intentional flow, clear navigation and anchoring copy, creativity tied to outcomes.

What you actually need: A website that channels your ideas into action.

👉 CTA hook: “Creative freedom, with strategic flow.”

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💗 THE MAGNETIC MUSE

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Emotion-led. Story-driven. Impossible to ignore. Your brand isn’t just seen, it’s felt. You connect through emotion, meaning, and depth.

Your superpower: Emotional resonance. People feel drawn to you before they fully understand why.

Your brand blind spot: Too much feeling, not enough clarity. If people can’t quickly understand what you offer, they hesitate.

Your design & messaging lane: Story-led copy, mood-driven visuals, strong narrative flow, clear offers anchored in emotion.

What you actually need: A brand that captures your essence and guides action.

👉 CTA hook: “Make them feel something, then show them what to do.”

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⚡ THE STRATEGIC POWERHOUSE

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Results-driven. Sharp. Zero fluff. You want your brand to work. Every word, every section, every design choice should earn its place.

Your superpower: Conversion-focused thinking. You’re clear, decisive, and outcome-oriented.

Your brand blind spot: Underestimating emotion. People still buy with feeling, even when strategy leads.

Your design & messaging lane: Clear value propositions, strong CTAs, conversion-led layouts, messaging that blends logic + desire.

What you actually need: A website that sells without sounding salesy.

👉 CTA hook: “Design that does its damn job.”

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>> ACCESS YOUR BRAND MOODBOARD HERE <<

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