Brand Archetype Quiz

Brand Archetype Quiz

There is power in knowing who you are. If you’ve ever felt lost or unsure about "how to market yourself" chances are you're not sure how others see you.

This quiz is based on decades of marketing principals that have helped countless brands and small business owners (just like you) discover:

How to "talk about yourself" so it doesn't feel 'markety'
What role are you here to play in others lives
Your unique marketing strategy, based on your archetype...

When you wake up and think about your business, the first thing that comes to mind is:

How can I inspire others to think bigger?

What new systems can I put in place to keep things running smoothly?

I can’t wait to connect with more people and deepen relationships!

How can I challenge the status quo today?

Hmm, none of the above

When something challenging happens, your first thought is:

I bet I can find a very unique, creative solution for this!

I’ll bring everyone together and we’ll tackle this as a team.

This is a great opportunity to push the boundaries and innovate!

I got this; let’s make a plan and execute it efficiently.

Sigh, none of the above really

When it comes to collaboration, you get most excited about:

Inspiring a group to believe in something bigger than themselves

Creating a deeper emotional bond with everyone you work with

Keeping everyone organized and on track to hit the goal

Being the one who shakes things up and offers the unexpected

Hmm, none of the above

When your clients talk about you, what do you hope they're really saying?

"They always come up with the most innovative ideas!"

"They have such a calm, supportive energy, I feel like they truly care about me."

"They lead with confidence and know how to get things done."

"They’re full of surprises and always keep things exciting."

Hmmm, none of the above

Which of these “vibes” best describes the energy you infuse into your business?

Bold, adventurous, and a little unpredictable.

Warm, approachable, and genuinely caring.

Refined, elegant, and always in control.

Mystical, enchanting, and full of wonder.

None of the above (no vibes here)

POOF! You’ve got a new offer to launch! What’s your promotional strategy?

Creating an unforgettable experience that will WOW them.

It’s all about the details – organization and flawless execution.

Bring my community together and rally around my cause.

Break all the rules and do something completely unexpected.

Trick question, there’s no way I’d promote.

What lasting impact do you want to leave on people?

I want to inspire people to rise up and create real, transformative change.

I want people to feel safe, supported, and cared for.

I want to be remembered for the creativity and innovation I brought.

I want to create a greater sense of clarity and structure for others.

Hmm, none of the above really.

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The Alchemist

You were born to transform – people, businesses, even ideas.

As an entrepreneurial Alchemist, your gift is seeing beyond what is and envisioning what could be. Your mission in the world is to inspire magical transformations, and your marketing strategy revolves around creating visionary, life-changing experiences that leave a lasting impression.

Marketing Tip: Use storytelling and mystique to captivate your audience, helping them see a whole new world of possibilities through your work.

People want from you: Transformation. They’ll look to you for that “aha” moment that shifts their perspective forever.

The Ruler

Ah, the Ruler – you were born to lead.

You naturally take charge and bring order to any situation. Your mission is to create structure and prosperity, and when it comes to marketing, you thrive on strategies that emphasize control, precision, and exclusivity.

Marketing Tip: Use authoritative messaging and create a sense of prestige around your brand. People trust you to know what’s best and will follow your lead.

People want from you: Leadership. They need you to show them the way forward and make them feel secure.

The Lover

As a Lover, connection is your superpower.

You’re here to deepen relationships, create beauty, and make people feel special. Your mission in the entrepreneurial world is to infuse love and passion into everything you touch.

Marketing Tip: Focus on relationship-building strategies like personal storytelling and emotional engagement. People are drawn to the way you make them feel valued and appreciated.

People want from you: Connection. They crave the closeness and warmth that you effortlessly provide.

The Rebel

You were born to disrupt.

Whether you're shaking up industries or flipping traditional approaches on their heads, you thrive on pushing boundaries. As a Rebel entrepreneur, your mission is to break the mold and show the world there’s another way.

Marketing Tip: Leverage shock value and bold, unconventional strategies. Your audience loves your daring spirit and wants to be part of your revolution.

People want from you: Innovation. They’re looking for someone who isn’t afraid to challenge the status quo.

The Creative

You’re here to build something remarkable.

As a Creator, your mission is to bring beautiful, innovative ideas into the world. You’re driven by the desire to craft something original, whether it’s a product, a brand, or an experience.

Marketing Tip: Show off your creative process and emphasize craftsmanship in your messaging. People will be drawn to the originality and passion behind what you create.

People want from you: Creativity. They look to you for fresh ideas and innovative solutions.

The Hero

You’re the Hero of your story – and everyone else’s!

Your mission in the world is to inspire and lead others to greatness, helping them overcome their obstacles and achieve their dreams.

Marketing Tip: Use your story of perseverance and success to inspire others. Hero brands thrive on showing their audience what’s possible when you push beyond your limits.

People want from you: Motivation. They look to you to help them become their best selves.

The Caregiver

You were born to support.

As a Caregiver, you’re here to nurture and protect those around you. Your mission is to create a safe space for people to grow and heal, whether it’s in business or in life.

Marketing Tip: Focus on trust and emotional safety in your messaging. Your audience values your compassion and will come to you for security and care.

People want from you: Support. They’ll rely on you to guide them with empathy and understanding.

The Magician

The Magician archetype was made to transform.

You can take people on a journey from where they are to where they dream of being. Your mission is to show others the magic that’s possible when they step into their full potential.

Marketing Tip: Focus on mystery and the promise of transformation in your messaging. Your audience loves the sense of wonder you bring to the table.

People want from you: Change. They’re coming to you for that magical shift that only you can deliver.

The Rebel

You were born to disrupt.

Marketing Tip: Leverage shock value and bold, unconventional strategies. Your audience loves your daring spirit and wants to be part of your revolution.

People want from you: Innovation. They’re looking for someone who isn’t afraid to challenge the status quo.

The Sage

You were born to teach.

As a Sage, your mission is to share wisdom and guide others to clarity. You value truth, knowledge, and helping people make informed decisions.

Marketing Tip: Focus on educational content that establishes your authority. People will come to you for insight and guidance.

People want from you: Wisdom. They trust you to help them see the bigger picture.

The Explorer

You were born to seek adventure.

As an Explorer, your mission is to discover new possibilities and lead others on a path to self-discovery.

Marketing Tip: Showcase the journey, not just the destination. People are drawn to the freedom and possibilities you represent.

People want from you: Freedom. They come to you for guidance on how to break free from the norm and find their own path.

The Joker

You were born to bring joy.

As a Jester, your mission is to make life more fun and help others see the lighter side. You believe life is meant to be enjoyed, and your marketing reflects that playfulness.

Marketing Tip: Use humor and lightheartedness to connect with your audience. People love your ability to make them smile.

People want from you: Fun. They look to you for entertainment and a fresh perspective that doesn’t take life too seriously.

The Undefined

You, dear soul, are a bit of an enigma. You might find yourself wrestling with shape-shifting identities, a touch of people-pleasing, and dreams that feel just out of reach. While everyone else seems to have clear labels, you're floating somewhere in the middle, leaving your path (and your marketing strategy) feeling a little... fuzzy. And that’s okay!

Marketing Tip: If you're feeling stuck or overwhelmed by the endless possibilities, it’s time to pause and get clear. Embrace your flexibility, but know that even the most elusive dreams need a plan.

People want from you: Direction. They look to you for clarity, and sometimes, you need to give that to yourself first. If you’re feeling frustrated or lost, book a Clarity & Confidence or Strategy & Development call with us. Let’s untangle those dreams and bring them into focus!