/7
What does the investor feel when receiving vague information and dressed-up figures?
Total confidence
Absolute security in the data
That they are playing blind, without transparency
/7
What emotion dominates when the investor cannot exit a project and loses liquidity?
Frustration and a sense of being trapped
Calm
Motivation to invest more
/7
What happens when promises of profitability are not fulfilled and projects are delayed?
The investor feels a sexy, smooth experience
The investor gets excited by more risk
The investor endures a bitter wait with uncertainty
/7
How does an investor without financial education feel within crowdfunding?
Secure and guided
Insecure and afraid of making mistakes
An expert in complex investments
/7
What does an irregular digital experience with clunky interfaces and slow support provoke?
That everything feels like a bureaucratic procedure
A premium feeling
A fluid and innovative experience
/7
When news arrives late and changes are not explained, what does the investor feel?
Trust and calm
Nervousness and distrust
Complete clarity about what is happening with their money
/7
How does the investor perceive a market where all platforms look alike?
Clear emotional differences
A déjà vu with no personality
A unique and memorable experience
Your results, no fluff
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You got {number correct} out {number of questions} : not bad… shall we raise the bar?