Is Your Website Copy Costing You Clients?
/6
Does your homepage clearly and quickly communicate (within seconds!) what you do, who you do it for, and why it matters?
Yes, it’s obvious straight away.
It's somewhat clear, could be sharper.
No - it's not really obvious without digging.
/6
Can a visitor understand what makes you different/why they should choose you?
Yes, absolutely - we highlight what sets us apart straight away.
We hint at it, but it’s not compelling.
No, we don't really make our advantage clear on our homepage.
/6
Do you have clear, persuasive calls to action (CTAs) that guide visitors?
Yes, they guide visitors well and we get good conversions.
We have CTAs, but they don't really grab attention or encourage conversions.
No, it's not really clear what to do next.
/6
Does the copy consistently match your brand’s tone and audience expectations?
Yes, it sounds like us - how we’d speak to clients and customers
It’s mostly right, but a little inconsistent and could feel more engaging.
No, it needs work - it's too formal, generic, or disconnected. It's not really 'us'.
/6
Does your copy use customer-focused language and provide proof (testimonials, case studies, stats)?
Yes, it has strong focus and proof points.
We have some elements, but it could be more persuasive.
No, we don’t really include supporting/persuasive proof.
/6
Is your copy easy to read, with clear messaging and logical flow?
Yes, it’s simple, clear, and well-structured.
It’s mostly clear, but some parts feel confusing.
No, it’s hard to read or follow - too complicated and all over the place.
Sounds Like Your Website Copy is Working Pretty Well...
...But is it working hard enough?
Small copy tweaks can be the difference between customers getting in touch or not.
Let's see if we can do better.
Email me: elizabeth@elizabethwilsoncopywriting.com
or
Your Website Copy Needs Work...
...But it's fixable!
You've got the basics, but your copy’s falling short.
A few changes can make a big difference.
Let's make it better.
Email me: elizabeth@elizabethwilsoncopywriting.com
or
Your Website Copy is Turning Clients Away!
...And they're probably going straight to your competitors.
Let's fix that now.
Email me: elizabeth@elizabethwilsoncopywriting.com
or
