/7
What is the solution to tackle the lack of transparency that generates investor distrust?
Increase advertising and marketing claims
Simplify legal contracts without further explanation
Design dashboards with real-time reporting, clear metrics, and visible validation processes
/7
Which mechanism helps give more control and liquidity to an investor trapped in a project?
Further restrict exit to avoid turnover
Create internal secondary markets and buyback options
Increase the promised interest at the start
/7
What is the key tool to manage uncertain returns and high risk?
Visual storytelling with scenario simulations (best, medium, worst)
Send only annual financial reports
Always promise a fixed 15% return
/7
How can an investor entering without financial education be empowered?
Force each user to hire an external adviser
Personalised recommendations on social media
Create in-platform academies with micro-learnings and comparison tools
/7
What is the solution to an irregular, less-than-premium digital experience?
Reduce customer service to cut costs
Redesign the interface with a mobile-first logic, multilingual support, and 24/7 live assistance
Make everything desktop-only
/7
How can we prevent the investor from feeling the platform always knows more than they do?
Send generic monthly newsletters
Introduce proactive communication with push notifications, video reports, and virtual visits
Share information only when problems arise
/7
What is the best way to differentiate a platform in a market with no personality?
Offer more discounts for acquisition
Copy the competition’s model
Design journeys with a unique emotional stamp and immersive branding
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