What social media platforms are best suited for your brand?

Take this quiz to discover the best social media platforms for your brand's unique goals, audience, and content style.

Whether you're looking to boost visibility, drive sales, or build a loyal community, our tailored recommendations will help you focus your efforts on the platforms that align with your strategy and resources.

/10

What is your primary goal on social media?

Drive website traffic and generate leads

Sell products/services directly

Build a community and foster engagement

Build brand awareness and visibility

Position my brand as an industry thought leader

/10

Who is your target audience?

Professionals and industry peers

Gen Z and younger millennials

Enthusiast groups with common interests

Shoppers looking for inspiration

Tech-savvy and interactive users

/10

What type of content does your brand create most effectively?

Bite-sized, viral content (Reels, TikToks, Shorts)

Written content (blogs, thought leadership)

Interactive and community-driven content

Long-form videos (tutorials, vlogs, webinars)

High-quality images and visual storytelling

/10

How frequently can you create and publish content?

Daily or even more

A few times per week

Weekly

Monthly or Occasionally

/10

What is your brand’s tone and personality?

Educational and informative

Playful and casual

Edgy and bold

Professional and authoritative

Inspirational and aspirational

/10

How important is real-time interaction with your audience?

Not very important

Extremely important

We mostly focus on scheduled content and responses

Somewhat important

/10

What’s your preferred content format?

Text-based content

Visual content

Live content

Mixed content

Video content

/10

What is your advertising budget for social media?

Less than $1,000/month

Flexible, focusing on live events

$5,000–$10,000/month

$1,000–$5,000/month

$0 – We rely solely on organic growth

/10

What level of analytics and reporting do you need?

Advanced analytics to measure ROI

Comprehensive tools for mixed content

Basic analytics with engagement metrics

General growth tracking only

Built-in, easy-to-read insights

/10

What industry best describes your business?

B2B services or technology

Travel and tourism

Fashion, beauty, or lifestyle

Food and beverage or hospitality

Professional Services

Entertainment, arts, gaming, or sports

Health and wellness

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The Visibility Seeker

Recommended Platforms

Primary Platforms: Instagram, TikTok, YouTube, Facebook

Secondary Platforms: Lemon8, Threads, Clapper

The 21st Agency's Insights:

Your brand thrives on maximum exposure and reaching a broad audience. Platforms like Instagram, TikTok, and YouTube allow for high-impact storytelling through visuals and video content, perfect for brand awareness and audience engagement.

Consider experimenting with emerging platforms like Lemon8 and Clapper to tap into early adopter communities where competition is lower and engagement is higher.

Your Next Steps:

Focus on short-form video, influencer collaborations, and engaging storytelling that resonates with your target demographic.

If you'd like more help or need further guidance, please schedule some time to discuss with our team!

Schedule

The Conversion Driver

Recommended Platforms

Primary Platforms: Pinterest, Facebook, Instagram

Secondary Platforms: Reddit, Lemon8, Patreon

The 21st Agency's Insights:

Your goal is turning engagement into tangible results, whether that’s sales, sign-ups, or traffic. Platforms like Pinterest and Facebook cater to users with purchase intent, while Instagram allows for seamless product discovery and shopping.

Secondary platforms like Reddit and Patreon provide niche, highly engaged communities where deeper conversations can drive credibility and brand loyalty.

Your Next Steps: Invest in shoppable posts, retargeting ads, and strategic content placement that guides users through the sales funnel.

If you'd like more help or need further guidance, please schedule some time to discuss with our team!

Schedule

The Thought Leader

Recommended Platforms

Primary Platforms: LinkedIn, YouTube, X (formerly Twitter)

Secondary Platforms: Patreon, Discord, Medium

The 21st Agency's Insights:

You're focused on positioning your brand as an authority in your industry. LinkedIn offers unmatched networking potential, while YouTube allows for in-depth educational content, and X provides real-time insights and discussion.

Secondary platforms like Patreon and Medium allow you to monetize expertise and offer exclusive, in-depth content to a loyal audience.

Your Next Steps:

Focus on content that showcases expertise—think webinars, insightful blog posts, and meaningful engagement in industry discussions.

If you'd like more help or need further guidance, please schedule some time to discuss with our team!

Schedule

The Community Cultivator

Recommended Platforms

Primary Platforms: Discord, Threads, Facebook Groups

Secondary Platforms: Reddit, BeReal, Mastodon

The 21st Agency's Insights:

Your brand's success is driven by deep relationships and meaningful conversations. Platforms like Discord and Threads allow you to nurture your community in real-time, while Facebook Groups offer a built-in audience eager for connection.

Secondary platforms like Mastodon and BeReal provide a space for authentic interactions and specialized community-driven experiences.

Your Next Steps:

Build a strong value-driven content strategy that encourages participation through Q&A sessions, polls, and behind-the-scenes exclusives.

If you'd like more help or need further guidance, please schedule some time to discuss with our team!

Schedule

The Engagement Chaser

Recommended Platforms

Primary Platforms: TikTok, Snapchat, Instagram Reels

Secondary Platforms: BeReal, Clapper, Threads

The 21st Agency's Insights:

Your focus is on high interaction and viral potential. TikTok and Snapchat provide fast-paced, trend-driven environments where creativity thrives, while Instagram Reels offers a mix of discoverability and community-building.

Secondary platforms like BeReal and Clapper allow for organic engagement and a more personal touch with your audience.

Your Next Steps: Stay on top of trends, engage with challenges, and create relatable content that drives shares and engagement.

If you'd like more help or need further guidance, please schedule some time to discuss with our team!

Schedule

The Resource-Savvy Brand

Recommended Platforms

Primary Platforms: Pinterest, Reddit, YouTube

Secondary Platforms: Mastodon, Truth Social, Bluesky

The 21st Agency's Insights:

You're focused on high-impact, low-maintenance platforms that allow for evergreen content and passive audience growth. Pinterest and Reddit provide ongoing traffic and engagement with minimal upkeep, while YouTube builds authority over time.

Secondary platforms like Mastodon and Bluesky offer niche communities where value-driven content can thrive.

Your Next Steps:

Prioritize SEO-optimized content, repurpose material across platforms, and develop a strong content calendar for sustainability.

If you'd like more help or need further guidance, please schedule some time to discuss with our team!

Schedule

The Live Experience Leader

Recommended Platforms

Primary Platforms: Twitch, YouTube Live, Instagram Live

Secondary Platforms: Discord, X (formerly Twitter), Facebook Live

The 21st Agency's Insights:

If live interaction is your strength, Twitch and YouTube Live provide an ideal space for long-form interaction, while Instagram Live allows for immediate and casual engagement with audiences.

Secondary platforms like Discord and Facebook Live provide a space to engage directly with your community in real-time.

If you'd like more help or need further guidance, please schedule some time to discuss with our team!

Your Next Steps:

Plan live sessions with engaging topics, leverage audience participation, and promote consistency to grow a dedicated following.

Schedule