'Tis the Season for Self-Discovery
As another year wraps up (like a slightly wonky Christmas present), it's the perfect time to understand your natural marketing style. We all have instinctive strengths - the approach that feels most natural when the festive pressure is on and where we naturally excel.
But here's the Christmas cracker truth: our strengths can also be our blind spots, leaving gaps that could hold back our marketing effectiveness in the year ahead.
Our festive quiz will reveal your Marketing Personality, help you understand your natural superpowers, potential weaknesses, and where you might need support to create a balanced, high-performing marketing function in 2026.
Think of it as your marketing horoscope, but with real data behind it.
The Christmas Cracker Truth is ....
We know you must be on pines and needles waiting for you results.
Simply fill in this form and your results will appear without further de-sleigh!
You're like Santa's master planner - always thinking three Christmases ahead.
You're the big-picture thinker who sees marketing as a strategic function that drives business growth. While others get caught up in festive tactics, you're mapping how December campaigns contribute to annual objectives.
You excel at connecting marketing activities to commercial outcomes, identifying market opportunities, and building long-term competitive advantage. You're the person who asks 'why' before 'what' and ensures every festive campaign serves a larger purpose. Your Superpowers:
✓ Excellent at aligning seasonal campaigns with business objectives
✓ Strong commercial acumen and understanding of market dynamics
✓ Ability to prioritise resources and avoid festive marketing distractions
✓ Long-term thinking that builds sustainable competitive advantage
✓ Skilled at gaining leadership buy-in with strategic clarity
Watch Out For:
• Can get stuck in planning mode while opportunities pass
• May dismiss creative festive ideas that don't fit the strategy
• Risk of analysis paralysis when facing year-end pressure
• Sometimes seen as too removed from day-to-day execution
• May undervalue tactical quick wins during high-conversion periods
To maximise your strategic thinking in 2026, you'll need support with:
→ Content execution and production to bring your strategies to life
→ Creative development that matches your strategic ambition
→ Social media management and community engagement
→ Hands-on campaign delivery while you focus on direction
→ Fresh external perspectives to pressure-test your plans
You make brands sparkle brighter than Oxford Street at Christmas.
You're the ideas person who believes marketing should inspire, delight and surprise. You see December not as a deadline but as a creative opportunity to cut through the festive noise.
You have an instinct for what will capture attention and create emotional connections. You push for distinctive work that stands out from tired clichés, and you're never satisfied with 'good enough' when 'magical' is possible.
Your Superpowers:
✓ Natural ability to generate original, breakthrough festive concepts
✓ Strong aesthetic sense and eye for seasonal standout creative
✓ Emotional intelligence that creates resonant holiday messaging
✓ Courage to take creative risks that differentiate brands in busy periods
✓ Ability to inspire teams and bring energy to holiday campaigns
Watch Out For:
• Can prioritise creativity over commercial effectiveness
• May resist data showing festive campaigns didn't perform
• Sometimes struggles with tight holiday deadlines and budgets
• Risk of pursuing novelty over brand consistency
• May find post-holiday optimisation and reporting tedious
To channel your creativity effectively in 2026, you'll need support with:
→ Strategic frameworks to focus your creative energy
→ Data analysis and campaign performance measurement
→ SEO and technical optimisation of creative content
→ Project management and timely campaign delivery
→ Converting creative concepts into structured editorial plans
You know exactly which reindeer delivers the best ROI!
You're the evidence-based marketer who believes in letting data guide decisions, even during the emotional festive season. You excel at finding insights, proving December ROI, and optimising performance when it matters most.
You bring rigour and accountability to marketing, transforming it from 'festive fluff' to a measurable growth driver. You're the person who can tell exactly which campaign drove those Boxing Day sales.
Your Superpowers:
✓ Exceptional ability to prove holiday marketing ROI and value
✓ Data-driven optimisation that improves seasonal performance
✓ Strong grasp of attribution during multi-touchpoint festive journeys
✓ Objective decision-making that reduces costly festive mistakes
✓ Credibility with finance through clear year-end reporting
Watch Out For:
• Can be slow to act during time-sensitive festive opportunities
• May miss emotional seasonal moments that are hard to quantify
• Risk of optimising for measurable but less important festive metrics
• Sometimes struggles to inspire teams with spreadsheets alone
• May undervalue brand-building festive campaigns with delayed ROI
To balance your analytical approach in 2026, you'll need support with:
→ Creative development that brings data insights to life
→ Brand strategy and emotional seasonal positioning
→ Content creation that engages hearts not just minds
→ PR and thought leadership that builds qualitative value
→ Bold campaign concepts that create unmeasurable festive buzz
You're networking at every mince pie moment!
You're the relationship-builder who understands that marketing is fundamentally about people, especially during the festive season when connections matter most.
You excel at stakeholder management, influencer relationships, seasonal PR, and community building. You know that trust and reputation are your most valuable assets, and you nurture them through personal touches and thoughtful seasonal communication.
You're the person everyone wants at the client Christmas party.
Your Superpowers:
✓ Natural ability to build and maintain valuable festive relationships
✓ Strong understanding of audiences, media and seasonal influencers
✓ Excellent stakeholder management during high-pressure periods
✓ Intuitive grasp of reputation and how to protect it during festive crises
✓ Ability to create partnerships that amplify seasonal reach
Watch Out For:
• May prioritise relationships over hard commercial results
• Can struggle with technical and data-driven marketing
• Risk of spreading too thin across too many festive commitments
• Sometimes avoids necessary conflict to maintain harmony
• May undervalue owned channels in favour of earned media coverage
To complement your relationship skills in 2026, you'll need support with:
→ SEO and owned channel optimisation
→ Marketing analytics and performance reporting
→ Content production at scale beyond personal outreach
→ Paid media strategy and execution
→ Marketing automation and lead nurturing systems
Delivering campaigns faster than Amazon Prime at Christmas!
You're the action-oriented marketer who turns festive plans into reality. You thrive on delivery, momentum and hitting those December deadlines. While others are still debating the perfect Christmas campaign, you've already launched version one and started optimising.
You bring discipline, reliability and pace to marketing, ensuring that great holiday ideas don't die in PowerPoint during the festive slowdown.
Your Superpowers:
✓ Exceptional ability to deliver festive campaigns on time and budget
✓ Strong project management during chaotic holiday periods
✓ Bias toward action that creates momentum when others slow down
✓ Reliability that builds trust during high-pressure year-end
✓ Practical problem-solving that unblocks festive campaign delays
Watch Out For:
• Can prioritise speed over strategic thinking during busy periods
• May execute festive campaigns before fully understanding objectives
• Risk of burnout during intense holiday campaign periods
• Sometimes struggles to step back and see the bigger picture
• May resist pausing to gather data during time-sensitive periods
To work smarter alongside your execution skills in 2026, you'll need support with:
→ Strategic planning and clear objective-setting
→ Creative direction and brand development
→ Analytics and insight to guide what to prioritise
→ Thought leadership and longer-form content development
→ Stepping back to ensure you're executing the right things