What brand archetype are you?
Are you an Explorer, Lover, Jester, or Hero? Take our quiz and determine which archetype best encapsulates your brand identity.
What sounds like you?
What best describes your style on social media?
Your ultimate goals may look like:
Key traits in your personality are:
When I'm thinking about design my style is:
Your favorite type of social media post is:
In the office you often:
When you think about your marketing
During your average work week you might:
As an agent you have done one of these items at least once:
The Innocent
Exhibits happiness, goodness, optimism, safety, romance, and youth.
Example brands include: Sprite, Playdough, Ivory Soap
The Everyman
Seeks connections and belonging; is recognized as supportive, faithful and down-to-earth.
Example Brands: RE/MAX, Lowes, Old Navy
The Hero
On a mission to make the world a better place, the Hero is courageous, bold, and inspirational.
Example Brands: Dodge, Under Armour, Band-Aids
The Rebel
Questions authority and breaks the rules; the Rebel craves rebellion and revolution.
Example brands include Redbull, Rolling Stone,Tesla
The Explorer
Finds inspiration in travel, risk, discovery, and the thrill of new experiences.
Example brands include Jeep, Patagonia, Yeti
The Creator
Imaginative, inventive and driven to build things of enduring meaning and value.
Example brands include: Lego, Crayola, Canva
The Ruler
Creates order from the chaos, the Ruler is typically controlling and stern, yet responsible and organized.
The Magician
Wishes to create something special and make dreams a reality, the Magician is seen as visionary and spiritual.
Example brands include: Apple, Disney, Lululemon
The Lover
Creates intimate moments, inspires love, passion, romance and commitment. Example brands include: Hallmark, Chanel, Tiffany’s
The Caregiver
Protects and cares for others, is compassionate, nurturing and generous.
The Jester
Brings joy to the world through humor, fun, and irreverence and often likes to make some mischief.
The Sage
Committed to helping the world gain deeper insight and wisdom, the Sage serves as the thoughtful mentor or advisor.