Brand Awareness Survey
Please take a few minutes to tell us about some brands you might have heard of and what you prefer when buying certain products.
/10
What is the first brand that comes to mind when you think of PRODUCT CATEGORY?
/10
Which of the following brand names have you heard of? Select all that apply.
My brand
Competitor A
Competitor B
Competitor C
Competitor D
None
/10
Which is your top choice when purchasing PRODUCT CATEGORY?
My brand
Competitor A
Competitor B
Competitor C
Competitor D
Other
/10
What is your opinion of MY BRAND?
I have never heard of it
Very bad
Slightly Bad
Neutral
Good
Very good
/10
Where have you seen or heard about MY BRAND recently? (Select all that apply)
I haven’t seen or heard about it recently.
Word of mouth (friends, family, etc.)
Social media
TV
Online Streaming (e.g. Netflix, Prime)
Radio
Online search (e.g. Google)
Other
/10
When was the last time you purchased MY BRAND?
Within the past week
Within the past month
Between 2 to 5 months ago
Between 6 to 12 months ago
More than one year ago
Never
/10
I would recommend MY BRAND to my family and friends.
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly Agree
/10
What could MY BRAND do better to become your top choice (or keep improving if it already your top choice)?
/10
In general, which attributes are most important to you when purchasing PRODUCT CATEGORY?
Value for money
Recommendations
Availability/Convenience
Quality
Discounts
/10
When deciding which PRODUCT CATEGORY to buy, I…
Research and decide what we buy in my household.
Share the decision with someone in my household.
Am not involved in the purchase decision.
Thank you for completing the survey!
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