How to Make a Buzzfeed Style Quiz in Minutes

Before you start building your quiz, take a moment to clearly define your goal. Ask yourself who you are aiming to engage and to what end.

Once you have the answer, deciding on the quiz topic and questions, as well as measuring your quiz’s success will be much easier.

Every successful quiz begins with a great title. Writing a good title is an art as much as it is a skill, but there are a few rules you can follow.

• Make your title short and clear so users can instantly understand what the quiz is about.
• Appeal to your specific target audience. For example, if you’re reaching out to a cooking community, asking “What type of foodie are you?” in your quiz title should work nicely.
• Get your audience curious about their ability to succeed. If you’re targeting college football fans, something like “How well do you know the Michigan Wolverines?” could be a good title.

When you make a BuzzFeed quiz, especially a personality quiz, it’s best to start from the end – the result cards.

• Create 3-5 different result cards, depending on your goal and on the number of questions you plan to ask.
• Make them as friendly, positive, and encouraging as possible. If you can make them funny – even better.
• Keep result titles and descriptions short and sweet.
• Include an eye-catching image that illustrates the content.
• Don’t forget to add social sharing buttons to maximize sharing potential.
• Result cards are also a great place to link to your site and configure a call to action.

Now that you’re done with your quiz title and results, it’s time to start asking some questions.

• There are different types of questions you can ask and combine to keep things interesting. For example, you could have a classic multiple-choice question with 3-5 answer options, followed by a true/false question, or a yes/no question.
• When writing your questions and answer options, ask yourself what would interest and challenge you? What would keep you engaged and make you smile?
• Make sure your answer options are clear and different from each other (overlapping answers can cause confusion and frustration).
• If you’re building a personality quiz make sure the answer options cover all possibilities so that none of your participants feel left out.
• If you’re making a trivia quiz, you can add short pop-up explanations after an answer is selected. Whether your user gives a wrong answer or a correct answer, these little pop-ups are a chance to enrich their knowledge and have some more fun with them.

Check out our quiz templates library as well as our blog for thousands of quiz question ideas.

Buzzfeed quizzes are super visual. Our online quiz maker offers different visual layouts you can experiment with.

• Choose a list layout and add one main image to the question.
• Go for the image layout and add an image to every answer option.
• In both cases you can also add gifs or videos instead of images if you like.

Use at least one visual in every question to make your quiz bright, colorful, and fun. It’s a great way to put a smile on your quiz-takers’ faces and to keep them with you till the end.

Once you’ve built your quiz, take a few moments to play with the design until you find a color theme that makes your Buzzfeed quiz pop.

We have a wide selection of themes you can choose from. Take a closer look at them here or simply try them out and preview your quiz until you find the one.

You can also choose fonts and letter sizes, add a logo, create your own color theme, and change the design completely using CSS override.

Our Buzzfeed quiz maker tool gives you the option to see how your quiz will look and feel on different devices. So, before you share it with your audience try the different preview options.

It may also be a good idea to send a link to a few people for feedback. There may be questions that are clear to you but ambiguous to others or images you love that others hate.

Just make sure the people you send it to are part of your target audience so that you know their feedback is relevant.

Once you’ve created your quiz and published it, you can easily embed it on your site. We recommend selecting a prominent location above the fold to maximize the number of views. You can embed the quiz in an article, post, or content piece, on the sidebar, or in an entry/exit popup.

Our online Buzzfeed quiz maker supports various embed types – javascript, iframe, placements, and more. For WordPress users, we offer a plugin that simplifies the process of creating and embedding quizzes on your WP site.

If you don’t own a website, you can simply run your quiz from an optimized landing page on the Opinion Stage site, and share a link.

Now that you know how to make a BuzzFeed quiz and your quiz has a home, it’s time to start sharing it and inviting your audience to play.

Post it on your social media channels. A Facebook quiz can get great response rates, as can a WhatsApp quiz, a LinkedIn quiz, or a quiz on Twitter.

Consider growing the reach of your quiz with social ads, they work really well with quizzes and get great response rates.

With a click of a button, you can also send the quiz to your mailing list to increase its reach.

Once you start getting quiz responses you can visit the results dashboard to see how things are going.

• Take a look at the performance report at the top to see what percentage of people who saw the quiz actually started it and how many of them finished it.
• Scroll down to the drop-off report to see if you lost a high number of users on any specific question.

You can use this data to improve your quiz even after it’s live. Sometimes it’s just a matter of changing the order of your questions or adding a word or two to make things clearer.