How to Create a LinkedIn Quiz
Create a LinkedIn Quiz With a Template
Hundreds of eye-catching interactive quizzes for you to share with your LinkedIn audience. Use them as they are or change anything in seconds.
View more quiz templates
Make a LinkedIn Quiz From Scratch
Create a beautiful interactive quiz and share it on LinkedIn with a few simple clicks. This is how it’s done.
1. Make a quiz
Use this quiz creation form to make your own trivia quiz, or this one to make a personality quiz.
2. Go to ‘My Items’
Once your quiz is ready, save it, and go to ‘My Items’. This is where all the polls, quizzes, surveys, and forms you create are saved.
3. Click on ‘Share’
A click on the ‘Share’ button associated with your quiz will open a popup window. Select the ‘Share Link’ tab. Now you can copy the link in the box or click on the LinkedIn icon that’s under it.
4. Share your quiz on LinkedIn
If you copied the link all you need to do is paste your quiz wherever you want to share it. You could share it as a regular or sponsored post, an ad, a private message, a group message, or an article link.
How to Make Your Linkedin Quiz Shine?
Creating an engaging Linkedin quiz is easy, especially with our many different trivia and personality quiz templates. Here are a few quick tips that will make it perform even better.
Focus on Your Audience
Before you start creating, take a moment to consider your potential quiz taker. Who is this person? What do they need? What could get their attention and give them value? Answering these questions will make it easier for you to build a quiz that gets exceptional response rates.
If, for example, you’re targeting job seekers you could create a personality quiz that asks about their experience and helps them refine their job search by highlighting their strengths and skills.
Or you could have a series of trivia-based skill assessment quizzes to help them understand what they know and whether they should be taking any professional learning courses to get more opportunities.
Keep Your LinkedIn Quiz Short
It’s important to remember that LinkedIn is a professional networking platform. In other words, your potential quiz taker is probably quite busy. So, ask only as many questions as needed to offer a meaningful quiz experience.
We usually recommend aiming for 7-15 questions if you’re making a trivia quiz and 5-10 questions if you’re creating a personality quiz.
Of course, there are exceptions. For example, if you’re using online assessments in a professional training program, make your quiz as long as you need to understand if your quiz takers have a grasp of the material. But if your goal is engagement or marketing, quiz questions should be fun and few.
A good way to know if you’re hitting the right number of questions is to go to the results dashboard and check out the analytics on the quizzes that you are running. A quick look at the drop-off report will tell you whether and where you’re losing your quiz takers. Experiment with different lengths, orders, and questions until you find what works.
Personalize The Question Path
You could also use a cool feature called skip logic to create adaptive questions that appear only if one gives a certain answer. For example, if you ask:
Which of the following topics interests you most?
- Machine learning
- Frontend development
- Growth hacking
- Creative direction
The next question your quiz takers see could be a follow-up that relates to the answer option they selected.
Make Your Linkedin Quiz Visual
If you make your quiz beautiful, people will give you more of their attention and time. This is why we strongly recommend that you use visuals.
An eye-catching picture quiz is easy to make and it’ll get you more engagement and higher completion rates whether you’re sharing professional LinkedIn assessments or fun quizzes.
Every quiz offers many opportunities to add visuals:
- Choose an inviting cover image that will draw people to your quiz.
- Add an image or video under a question to make it clearer and more engaging.
- Illustrate answer options with images, gifs, or videos to make answer selection easier and more fun.
- Make quiz result cards entertaining and memorable by adding an entertaining image (this goes for any type of quiz result. After all, your goal is to create a positive experience that people want to share whether they did well on the quiz or not).
Address Your Audience Directly
When writing the questions for your quiz, imagine that you’re writing your side in a conversation. Use direct speech and make it friendly, especially when planning to post it on a social platform like LinkedIn.
This goes for personality quizzes as well as trivia tests. It’s a great way to create a fun learning culture, and get more responses, engagement, and shares.
Don’t be afraid to use humor. LinkedIn may draw in a professional crowd with its job platform, the Linkedin learning center, and expert content, but that doesn’t mean there’s no room for some fun.
At the end of the day, it’s a social platform and everyone enjoys some comic relief no matter how professional they are.
Ready to get started?
Create a LinkedIn QuizTop 5 Reasons to Create a Quiz on LinkedIn
There are many reasons to make LinkedIn quizzes, after all, they’re fun, informative, easy to create, and super shareable. Here are a few of the reasons that stand out.
1. Engage your Audience
Visual interactive quizzes are a great way to engage with audiences on any social network.
Up to 80% of people who come across your quiz in their news feed will click on it, and up to 90% of those who click on it are likely to complete it.
Those are amazing numbers, especially when you take into account that creating and sharing such a quiz can take you just a couple of minutes.
2. Grow Your Email List
Add a lead generation form to your quiz to ask for an email address or other contact details towards the end of your quiz.
Lead-gen forms that are embedded in interactive quizzes get 500% more leads than regular ones.
If you’re using our quiz maker, the opt-in form will appear after the last question, right before the results. At this point, your users are already on a journey with you and they want to know how it ends. They’re also more likely to trust you with their contact information.
In addition to getting more email addresses, lead quizzes will also improve the quality of your leads. You will know more about each one since every lead will be associated with the quiz answers the person selected.
This means that you will be able to segment your audience and make sure you approach them with content that is relevant to their needs and interests.
3. Reach New Insights
A quiz is an excellent way to get to know your audience better.
The answers people give to trivia questions you ask can help you figure out how much they know and which knowledge gaps you can help them fill.
Their answers to personality quiz questions can tell you about their needs, preferences, and opinions.
You can also learn a lot from your audience’s behavior on your quiz. For example, how many people clicked on it, completed it, or abandoned it in the middle? At what point did they leave and why? How long did it take them to complete the quiz?
All this information, including quiz answers, and quiz-taking behavior, is automatically collected and organized for you in an accessible and visual way on your quiz’s results dashboard.
You can go through the data with your team to extract interesting insights or share it with your audience.
4. Increase Traffic
Since social media quizzes are super engaging they’re also a great way to drive traffic to your website or landing page. All you need to do is add a link to your site on your result cards.
There are three easy ways to do that:
- Add a simple hyperlink.
- Create an automatic redirect.
- Add a call to action button.
All three are super effective, so try them out and see what works best for you.
5. Drive Sales
If you sell products or services online you probably know that one of the big sale obstacles is variety. Many potential buyers leave before submitting their order because they have difficulty making a final selection. In these cases, a product/service finder quiz can be very useful.
A product finder is a personality quiz that’s designed to lead your prospect to a product or service that suits their specific needs. All they need to do is answer a series of fun interactive questions and they’re presented with the best solution for them.
Take a look at our product finder templates to get some inspiration and try one out with your audience. It can potentially boost your sales quite drastically.
FAQ
Why should I make a LinkedIn quiz?
LinkedIn quizzes are a great tool that you can use to engage your target audience. Whether you want to promote your business, recruit new employees, or train existing ones, quizzes provide an interactive way to connect with professionals and gain valuable insights.
Here are a few reasons why you should create a LinkedIn quiz for your business:
- Promote Your Business: LinkedIn quizzes are a fun way to showcase your products or services. For example, if you specialize in project management software, make a quiz on effective project planning techniques. Or, if you provide HR consulting, quiz people on workplace policies. To grab people’s attention, you can create a fun cover image for your quiz, along with a catchy title.
- Increase Engagement with Your Content: Quizzes are highly interactive and have a knack for drawing people in. By creating quizzes that are entertaining, informative, or thought-provoking, you can significantly boost engagement levels, leading to more interactions, comments, and shares.
- Drive Organic Traffic: You can create a LinkedIn quiz to help attract more organic visitors to your page. For example, you can create a quiz contest with incentives (e.g. coupons, prizes, etc.) and encourage people to share the quiz with their LinkedIn network.
- Recruit New Employees: LinkedIn quizzes can serve as an effective tool for recruiting new talent. Create quizzes that mirror the skills and knowledge required for specific job roles within your organization. This helps potential candidates gauge their fit while showcasing your company’s culture and expectations.
- Train Existing Employees: Quizzes are a powerful aid for training your existing workforce. You can create quizzes that focus on important training modules, reinforcing key concepts and encouraging continued learning and development among your employees.
- Share Knowledge and Information: LinkedIn quizzes allow you to share valuable knowledge and information in an engaging and interactive way. For example, you can create quizzes based on your industry’s trends, best practices, or interesting facts to educate your audience while keeping them engaged with your content.
- Nurture Networking Opportunities: Use quizzes as conversation starters. They encourage participants to connect with you or comment on your content, creating networking opportunities that may lead to potential collaborations, partnerships, or business ventures.
- Collect Insights and Feedback: Quizzes can be a great way to gather insights and feedback from your audience. Include questions that ask for their opinions, preferences, or suggestions, helping you tailor your business strategies and offerings based on their valuable input.
What is a LinkedIn Skill Assessment?
A LinkedIn Skill Assessment is a feature on the LinkedIn website that lets professionals showcase their skills and prove their expertise in a particular area. You can choose to test in different skills like Microsoft Excel, HTML, Google Analytics, and more. The assessments are designed by LinkedIn Learning and subject matter experts. You can retake an assessment once in six months if you didn’t earn a badge the last time you took the assessment.
When you successfully complete a LinkedIn Skill Assessment, you earn badges that validate your skills and display them on your profile. You can use your badges to boost your employability and stand out from other candidates. According to LinkedIn, candidates are 30% more likely to get hired if they’ve completed skill assessments.
One thing to note about LinkedIn Skill Assessments is that individuals cannot create their own assessments. You can only complete the assessments provided by LinkedIn.
How do I make a LinkedIn quiz?
Creating your own LinkedIn quiz requires a third party website, since individuals cannot create their own LinkedIn Skill Assessments. If you need quizzes for marketing purposes, you can’t create them using LinkedIn either.
Nevertheless, creating customized LinkedIn assessments or marketing quizzes is quick and easy if you use the right quiz tool. Opinion Stage’s quiz maker is a good option, because it lets you create different kinds of super engaging quizzes that are tailored specifically to your company’s needs, with just a few clicks. All you need to do is make a quiz from scratch or from a template with our intuitive quiz maker, and share the link in a LinkedIn post. Read on to find out more about our powerful features.
- Skip Logic: To make your quiz more personalized, Opinion Stage has advanced customization features like skip logic and answer piping. You can use them to help you tailor the quiz experience to each participant’s specific needs and abilities.
- Create Any Type of Quiz: With Opinion Stage’s rich template library, you can easily create any type of quiz to suit your specific goals. Whether you want to create an assessment, a lead generation quiz, or a product selection quiz, there’s a template available to help you get started right away.
- Customizable Design: Make your quiz pop by adding images, videos, and GIFs. You can also choose from different color themes and fonts, or upload your own custom CSS to change everything. Use Opinion Stage’s white label feature to help reinforce brand recognition and make it look like your quiz is made in-house.
- Various Question Types: You can make your quiz more engaging while effectively testing different skills by adding different question types (e.g., multiple choice, true/false, open-ended) to your quiz.
- Collect Leads: Add a lead form to collect participant information, such as emails or preferences. This helps you nurture potential leads or follow up with interested individuals after the quiz. It’s a great tool for building your network and fostering business relationships.
How can I analyze the performance of my LinkedIn quiz?
This depends on the quiz tool you’re using. If you create a LinkedIn quiz using Opinion Stage, you can keep track of its performance using our visual analytics reports. The reports are updated automatically, and you can easily integrate them with your data collection or marketing automation systems. For a deeper analysis, you can export them to CSV/XLS files.
You can easily do it yourself, no need for a developer
Sign up Free