How to Make a Mailchimp Quiz

Add an Extra Wow Factor To Your Email Newsletter Quizzes

Here are some easy-to-apply tips that will help you start publishing quizzes that amaze and convert in no time.

Set a Clear Goal

Before you start working on actual quiz questions, take a moment to clearly determine the purpose of your quiz, whether it’s engaging subscribers, generating leads, or collecting valuable insights. Just like in other email marketing options, a well-defined goal will help you measure success and optimize performance.

Focus on Your Audience

Ok, so you already have their email address, which means you probably know a thing or two about their preferences, interests, needs, and demographics. Therefore you have the means to create a tailored interactive content element that will make your quiz takers feel seen and valued. And when they do, they’ll be eager to participate and even share the experience with others.

Keep It Short

Make your quiz accessible to busy people. After all, your email subscribers may love you, but they have a life. So respect their time by keeping it short – 4-7 questions usually suffice. This way you’ll get more quiz responses and keep participants happy and engaged without overwhelming them.

Make It Visually Appealing

As a marketing email pro, you already know that great design leads to an engaged audience and pictures speak louder than words. It’s the same with quizzes, if they look great you’ll get more quiz responses. So, add captivating images, graphics, and GIFs to your quiz form to draw your online audience in and stimulate interaction.

Promote Sharing

lastly, an engaged audience is usually happy to share a fun experience with others. So encourage quiz takers to share their results and if your online quiz software allows (ours does!), consider incorporating social sharing buttons in the result cards.  In addition to broadening your reach, it can help raise brand awareness, strengthen the sense of community among your audience, and get you more user emails.

Types of Mailchimp Quizzes You Can Create

Would you like to build an outcome quiz, popup quiz, challenging trivia, or maybe an insightful personality test? There are so many interactive quiz options to choose from, it’s all about finding the one that works best for your customers and complements your business flow. Here are some examples to start with.

Trivia Competition

Entertain your audience with exciting trivia questions that cover a wide range of topics or focus on your area of expertise. Additionally, to make the competition even more interesting, offer a prize to the winners and consider adding a time element to up the pressure and excitement.

Personality Quiz

Help your audience reveal insights about their own character traits, preferences, and habits with a fun personality test. You could do so by going the BuzzFeed route and choosing a hot and trending topic that’s fresh, colorful, and entertaining, or you could invite people to dig deeper into their personalities. Both paths can lead to impressive engagement and strengthen your personal connection with the members of your email marketing lists.

Lead Generation Quiz

Instead of collecting user emails with a regular opt-in email or form, add a lead form to a quiz and watch as your email list fills up with high-quality leads. By placing a lead form between the last question and the results you can attract and capture people‘s attention, gain their cooperation, and learn more about them.

Product Recommendation Quiz

Significantly help customers find the perfect product or service for their needs. To do so, simply make a personality quiz that asks about their preferences and requirements and offers a suitable product/service based on an automatic analysis of their quiz responses.

Engagement Quiz

Yes, they’re effective, versatile, and challenging, but most of all interactive quizzes are fun and entertaining. So keep things light and use this quality to make people feel good about your brand.

Creating a full-featured quiz is undeniably a great way to engage your audience, collect leads, and enhance your email marketing campaigns. So, why wait? On the contrary, start building your quiz today and offer your audience irresistible content that will keep them engaged and connected to your brand. You can also create an engaging email poll in seconds.