5 Best Product Recommendation Engines to Grow Your Sales
Take your e-commerce strategy to the next level with a product recommendation tool that will increase your sales & keep your customers happy. Follow our guide to find the right tool for your business.
What is a Product Recommendation Engine?
A product recommendation engine is a tool that uses algorithms and user data to suggest the most suitable items for each user. Think of it as the digital equivalent of a knowledgeable store clerk. Just like you’d ask for a product recommendation in a store, this engine does the same, but through automated, data-driven insights. The personalized recommendations take the confusion out of product choice and make it easier for potential customers to buy.
There are three main types of recommendation engines: content-based filtering, hybrid filtering, and collaborative filtering.
What is a Comparison Shopping Engine Tool?
A comparison shopping engine tool (CSE), also known as a price comparison website, is a web service that lets users search for and compare prices of products from different online retailers. It collects listings from various e-commerce sites, providing options and price comparisons in one place.
How to Choose the Best Product Recommendation Tool
In the world of online business, the right product recommendation tool can make all the difference. Here are a few things to consider when making your choice:
Consider Your Business Type
Different industries often need different kinds of product recommendation tools. Make sure your chosen tool works well with your specific products and services. It’s a good idea to see what similar businesses in your industry use and to gather feedback about the tool’s performance in your sector.
Check for Website Compatibility
Consider how easily the tool can be installed and integrated with your eCommerce platform. If you’re using a platform like Shopify, verify that the tool is compatible. The right tool should fit seamlessly into your existing setup without any hassle.
Make Sure It’s Got the Right Features
Evaluate whether the tool offers the features necessary to boost your conversion rate and enhance your brand’s growth. You can usually find detailed feature information on the tool’s official website.
Ready to create your own product recommendation quiz?
Sign UpTop 5 Product Recommendation Engines in 2024
1. Opinion Stage
Opinion Stage is an interactive content creation service that empowers you to create engaging product recommendation quizzes. Besides quizzes, you can create surveys, polls, and forms to help you grow your reach, boost sales and leads, and nurture customer loyalty.
Without coding skills or technical expertise, you can hit the ground running and create conversion-optimized quizzes in no time. And with the recent release of our new AI quiz generator, this process is now faster than ever.
Best Features
- AI Quiz Generator: Make quizzes in less than a minute with the help of our AI quiz maker. All you need is a topic, and you’re good to go.
- Smart Logic: Lead potential customers to the right product by adding skip logic, which tailors the question path based on the respondent’s previous answers.
- Customize Everything: Make your quiz match your brand by choosing from different customizable templates, themes, colors, and fonts. You can also add custom CSS to change anything you like and use our white label option to make your quiz look like you’ve made it in-house.
- Share Anywhere: Share your quiz wherever your audience is. Whether it’s on your website, on an optimized landing page on our site, via email, social media, or a messaging app, it’s as easy as copy and paste.
- Get Better Results: Every quiz you create has automated visual reports that are updated in real-time, making it easy to keep tabs on your quiz’s performance. The results will give you actionable insights that you can use to improve your quiz further. Plus, you can keep editing your quiz – even after it goes live.
2. Unbxd
Unbxd is software that uses machine learning algorithms to recommend products to customers that they are most likely to buy. It enhances site search and product discovery to deliver a personalized shopping experience through customized search, personalization, and product recommendation tools.
Unbxd’s technology uses AI to analyze user data, including demographics, shopping intent, and browsing behavior. Plus, it includes upselling and cross-selling widgets to help boost your conversion rates.
Our Feedback
Although Unbxd offers a suite of impressive features, it’s worth noting that setting up their software might be challenging. You’ll need some technical know-how to get everything up and running on your own. While Unbxd can step in and handle the installation for you, this might lead to a longer setup time. If you’re short on technical resources or pressed for time, this could be a consideration to keep in mind.
3. Barilliance
Barilliance is a product recommendation engine that personalizes users’ shopping experiences based on their behavior in real time. It tracks visitor interactions and suggests relevant products, helping to increase sales and order values. A versatile tool, you can integrate Barilliance with most e-commerce platforms and use it for various e-commerce strategies, including recommending products, upselling, or cross-selling.
Our Feedback
Barilliance’s effectiveness relies on data input, which may limit its accuracy for newer or smaller e-commerce sites. It may take time to gather sufficient data for optimal performance. If you’re short on time, this could increase bounce rates, as customers might leave your site, potentially leading to lost sales and engagement opportunities.
4. Monetate
Monetate is a product recommendation software that improves the shopping experience for customers with adaptive recommendations. It understands each customer’s preferences and needs, enabling you to tailor suggestions that increase cart value. The software allows you to recommend products across multiple channels, including online, in-store, call center, email, and mobile apps. Monetate’s algorithms integrate third-party insights, historical data, and real-time user engagement to provide personalized suggestions tailored to each customer’s unique preferences and needs.
Our Feedback
Monetate provides good product recommendation features, but this platform might not be for everyone. Quick starters, take note: navigating its sophisticated features takes some getting used to. The platform also offers essential insights, but its reporting tools may not be as advanced as some might prefer, potentially leaving those looking for deeper analysis wanting more.
5. Predict by Emarsys
Predict by Emarsys is an advanced recommendation engine that uses AI for product suggestions. It analyzes online and offline user interactions, from browsing habits to purchase history, to offer accurate recommendations that align with each user’s individual preferences. It also sends personalized product recommendations via email and web, further optimizing the shopping experience for your customers.
Our Feedback
Although Predict is an excellent tool for analyzing user interactions, it does have a few limitations. For example, it cannot pinpoint where a customer is in their journey, making tracking their activity and progression challenging. Additionally, the platform has a learning curve, so it might take time for you to learn how to use it effectively.
Which Product Recommendation Engine Should You Choose?
Choosing the right product recommendation engine is like picking the right tool for a job—what works best really depends on what you’re looking for.
If you want to get started right away, Opinion Stage is your go-to. Our platform is user-friendly, and you won’t lose valuable time climbing a steep learning curve. Thanks to our new AI quiz generator and template library, you can quickly create customized product recommendation quizzes that deliver results.
You can easily do it yourself, no need for a developer
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