How Effective Is Your Email Marketing?
You already know how important it is to use email marketing to grow your business. But is your email marketing effective? Take this quiz to get the answer.
How often do you track your email open rates?
Once a week
Every day
At least once a month
Once every year
How many times per month do you email your customers?
1-2 times per month
2-3 times per month
3-4 times per month
4-5 times per month
What strategy do you use to grow your email list?
Buy email lists
Optin boxes on website
Contests
Webinars
Which of the following metrics do you use to analyze from your emails?
Open rate
Click through rate
Subscribers
All the above
How often do you remove bad addresses and unsubscribes from your email list?
As they happen
Within one day
Within two days
Within one week
What kind of activities take up the majority of your time?
Writing emails
Thinking of subject lines
Understanding my audience
Researching competitors
How many A/B tests have you performed in the last month?
At least 1
At least 2
At least 5
At least 4
Your email marketing is effective
Nice work! You have all the makings of a successful email marketing strategy. You're great at coming up compelling campaigns and keeping your customers engaged with regular updates.
Make your email marketing even better by signing up to Marketo's email marketing software!
Make your email marketing even better by signing up to Marketo's email marketing software!
Your email marketing needs help
Almost there! You have a basic understanding of what it takes to create a successful email marketing strategy. But you can still improve your campaigns by finding new ways to keep your customers engaged.
Check out Marketo's email marketing guide to get acquainted with the last email marketing best practices.
Check out Marketo's email marketing guide to get acquainted with the last email marketing best practices.
