How well do you know Facebook Advertising?

With Social Media doing wonders for businesses, Facebook Advertising is one handy tool for growing your business. Let's find out how well you have delved into this realm.

Facebook defines ads as:

Facebook ads is a paid platform that gives opportunity to share business information with all the Facebook users having same interests.

An alternative to traditional advertising

Paid messages from businesses written in their voice

A simple way to advertise online

A way to reach the large and engaged Facebook user group

Where are you able to view customized reports?

You can check customized reports in Ads Manager.

Under "reports" at the campaign level

Reports are not customized

Reports tab in ads manager

Reports section of power editor

Targeting and Placement specifications are set at which level?

Targeting and Placement specifications can only be done at ad set level.

Account

Ad Set

Campaign

In how many ways can you purchase Facebook ads?

You can purchase Facebook Ads through Ads create, power editor, ads API, IO

Power editor, business manager, ads manager, page manager

Business manager

Business manager, ads manager, page manager

Ads create, power editor, ads API, IO

True or false: is page engagement the objective of the Ad Campaign?

The objective of the Ad Campaign is to get leads and make conversions.

True

False

Facebook ad images can't be more than what percentage of text?

All ads can not contain more than 20% text within the image.

25%

30%

20%

15%

How would you target users similar to people that already like your page?

Creating look-alike audience lets you target users similar to people that already like your page.

Create a look-alike audience

Target fans of a competitor's page

Manually target each other

That functionality is not currently available

Where in Facebook do ads appear?

Facebook Ads can appear on the right hand side, the news feed as well as partner apps.

Right hand side

News feed

Partner apps

News feed and partner apps

All of the above

What is used to track events and measure performance?

Conversion tracking pixel lets you track events and know about the performance of each and every ad.

Goals

Event goals

Conversion tracking pixel

None of the above

This is a score of 1 to 10 based on how the ad is performing among the selected audience:

Facebook relevance score tells advertisers how their ads are estimated to resonate with audiences.

Targeting score

Relevance score

Accuracy score

None of the above