How well do you know Facebook Advertising?
With Social Media doing wonders for businesses, Facebook Advertising is one handy tool for growing your business. Let's find out how well you have delved into this realm.
Facebook defines ads as:
Facebook ads is a paid platform that gives opportunity to share business information with all the Facebook users having same interests.
An alternative to traditional advertising
Paid messages from businesses written in their voice
A simple way to advertise online
A way to reach the large and engaged Facebook user group
Where are you able to view customized reports?
You can check customized reports in Ads Manager.
Under "reports" at the campaign level
Reports are not customized
Reports tab in ads manager
Reports section of power editor
Targeting and Placement specifications are set at which level?
Targeting and Placement specifications can only be done at ad set level.
Ad
Account
Ad Set
Campaign
In how many ways can you purchase Facebook ads?
You can purchase Facebook Ads through Ads create, power editor, ads API, IO
Power editor, business manager, ads manager, page manager
Business manager
Business manager, ads manager, page manager
Ads create, power editor, ads API, IO
True or false: is page engagement the objective of the Ad Campaign?
The objective of the Ad Campaign is to get leads and make conversions.
True
False
Facebook ad images can't be more than what percentage of text?
All ads can not contain more than 20% text within the image.
25%
30%
20%
15%
How would you target users similar to people that already like your page?
Creating look-alike audience lets you target users similar to people that already like your page.
Create a look-alike audience
Target fans of a competitor's page
Manually target each other
That functionality is not currently available
Where in Facebook do ads appear?
Facebook Ads can appear on the right hand side, the news feed as well as partner apps.
Right hand side
News feed
Partner apps
News feed and partner apps
All of the above
What is used to track events and measure performance?
Conversion tracking pixel lets you track events and know about the performance of each and every ad.
Goals
Event goals
Conversion tracking pixel
None of the above
This is a score of 1 to 10 based on how the ad is performing among the selected audience:
Facebook relevance score tells advertisers how their ads are estimated to resonate with audiences.
Targeting score
Relevance score
Accuracy score
None of the above
You got {number correct}/{number of questions} correct answers
You need some improvement.
You got {number correct}/{number of questions} correct answers
A little more effort and you'll be there.
You got {number correct}/{number of questions} correct answers
Nice. :) You're almost there!
You got {number correct}/{number of questions} correct answers
Great. A little brush up and you'll be the Best!
You got {number correct}/{number of questions} correct answers
Awesome!! You are the Facebook Ads Expert. Congratulations!!
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