Test your B2B Marketing Skills Assessment
B2B is a form of marketing that helps organizations market their goods and services to other businesses and organizations.
Who is the target audience in B2B marketing?
The best people to target in an organization are the purchasing decision makers and those who will use your product or service. This means you are not targeting C level roles, but rather managers and directors.
IT departments
Digital marketers
Company purchase decision makers
CEOs
What is NOT an example of B2B marketing?
This example is B2C marketing, which targets individual consumers based on their interests and needs.
A coworking space that leases office spaces to remote teams and freelancers
A marketing software company that sells tools to businesses
An on-demand order fulfillment, warehousing, and screen printing service
A music platform that sells streaming subscriptions
What is the best metric to measure B2B marketing performance?
B2B marketing is to reach decision makers in an organization that will ultimately purchase your product or services.
Leads
Clicks
Revenue
Follows
What is lead generation?
Lead generation is the first step in the sales funnel. The goal is for a percentage of your leads to convert to paying customers.
Websites that lead customers to your business
The last stage before a client interacts with your business one on one
The first point of contact a client has with your business
Identifying and cultivating potential customers for the business
Which department in an organization is responsible for lead generation?
Both the Sales Development and Marketing teams are responsible for lead generation. Marketing focuses on demand generation and content marketing to bring in leads, whereas Sales Development focuses on lead prospecting and outreach.
Customer Success
Account Management
Sales Development
Marketing
What is the least expensive method for B2B lead generation?
Giving away free (relevant) things is a proven method of gaining leads. We recommend creating an ebook that your target market wants, and giving it out for free in exchange for their email addresses.
Search marketing
ebook givaways
Trade shows
Purchase Email lists
What is a CTA?
A CTA is a piece of content intended to induce a reader or user to perform a specific act, typically taking the form of an instruction or directive such as "click here to download our white paper."
Click thru Ads
Call to Action
Click to Ad
Call to Advertising
How many CTAs should a B2B marketing email include?
We suggest sticking to one CTA. Too many will confuse the recipient, leading them not to click on anything.
3
As many as needed
1
5
What sets B2B content marketing apart from consumer-facing content marketing?
B2B content should be relevant to the readers' role. Topics such as advice from industry experts, helpful software, and case studies are great examples of captivating B2B content.
Content can be vague
Content must be useful
Content can be off-topic
Content must be interesting
Which of the following is NOT an example of B2B content marketing?
Content marketing increases your ability to communicate effectively with a variety of buyers. Ad words does not allow you to do so thoroughly. Ad words allow advertisers to bid on certain keywords in order for their clickable ads to appear in Google's search results.
Whitepapers
Case Studies
Ad words
Social media posts
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